You close the deal. You tell the client you are going to set up AI visibility tracking for their brand. You send them the login link. They open it and see a logo that is not yours. A brand name that is not yours. A support email that belongs to a company in France they have never heard of.
Suddenly you are not the agency that built this. You are the reseller who bought it.
White-label fixes that. Every pixel your client sees belongs to you.
What you can customize
The tenant-level branding config covers the five things that actually matter for looking like your own product.
Logo. Replace the Mentionable logo in the sidebar and header with your agency's. Upload any PNG or SVG, and it renders at the correct size across every page of the app.
Favicon. The little icon in the browser tab. Clients leave tabs open for hours. Every time they glance at their tab strip, they see your brand.
Brand name. The text next to your logo. "Acme Visibility" instead of "Mentionable." This propagates into page titles, email subjects, and any place the brand name appears in the UI.
Primary color. A single hex value that drives the accent color of buttons, links, and active states. Set it to match your agency's identity so the product feels cohesive with your existing marketing assets.
Support email. The sender address for all client-facing emails (alerts, report-ready notifications, weekly recaps). Support replies land in your inbox, not Mentionable's.
Where branding applies
White-label is not cosmetic lipstick on one screen. It applies everywhere a client can see the product.
Dashboard sidebar and header. Your logo, your brand name, your color scheme. The first thing a client sees when they log in.
Audit reports. When you run a white-label audit for a client and share the public link, the entire report renders with your branding. The client opens the URL, sees your agency logo at the top, and reads an analysis that looks like it was written by your team on your platform.
Email notifications. Alerts, weekly recaps, and automated updates all come from your support email with your brand in the subject line and signature.
Browser tab. The favicon and page title in the tab make every open session a billboard for your agency.
Why this matters for positioning
There is a real commercial difference between "my agency uses Mentionable" and "my agency built a proprietary AI visibility platform." The first is a line on your service menu. The second is a moat.
Clients who see a white-labeled tool believe you have an engineering team, a product perspective, and a long-term commitment to the space. They stick around longer. They refer more. They pay more.
Clients who see a third-party tool behind your logo wonder why they are not just buying it directly.
White-label is not about hiding what you use. It is about making sure the client remembers who is delivering the value.
How to set it up
White-label is configured in your tenant settings, once. The configuration applies instantly to every project in your account.
- Upload your assets: logo, favicon, brand name, primary color, support email. All set in one form under Settings → Branding.
- Point your custom domain (optional but recommended). Set up a CNAME pointing a subdomain of your choice (for example,
app.youragency.com) to Mentionable's infrastructure. The support team walks you through the DNS setup during onboarding. - Invite your clients to the white-labeled app. They sign in, see your brand, and never know what runs underneath.
Setup takes about 10 minutes for the branded assets. Custom domain DNS takes a few hours to propagate. Most agencies are fully white-labeled within one business day of signing up.
Who gets white-label
White-label is included on the Agency plan only (custom pricing, contact sales). It is not available on Growth or Pro.
The reason is positioning, not pricing. White-label is a feature for agencies and consultants reselling AI visibility as a service. If you are tracking your own brand on your own account, you do not need to hide Mentionable. If you are running client work and charging for outcomes, you do. The Agency plan also unlocks the one-shot GEO audit: a six-section, client-ready white-label deliverable (competitor podium, prompt heatmap, citation sources, quality backlinks, AI diagnostic, content plan) built specifically for agencies billing for outcomes.
What happens without white-label
If you run client work without white-label, every client-facing email comes from Mentionable's support address. Every login screen shows Mentionable's logo. Every audit report has Mentionable's branding in the header. The client knows exactly what tool you are using and can buy it directly. Many will.
This is the difference between servicing clients and commoditizing your own position. White-label is the cheapest insurance against that commoditization.
Try it yourself
See what your agency's white-labeled AI visibility platform looks like. Book a 20-minute demo and walk through the branding setup with the Mentionable team. We will have a working branded instance of your account ready by the end of the call.
Related articles
- Client-Ready AI Visibility Audits - the deliverable that looks like yours with white-label enabled.
- Team Collaboration - add your team members to the white-labeled workspace.
- Multi-LLM Tracking - the tracking engine that runs under your brand.