Free AI Visibility Checker for ChatGPT
Run a free AI visibility check on ChatGPT. We ask it three questions a real prospect would ask about what you sell, then show you whether your brand gets mentioned, which competitors it recommends instead, which sites it leans on, and where to start fixing it.
- Free
- No signup
- Results in about a minute
lemlist is cited in 2 of 3 ChatGPT answers
Recommends Instantly, Apollo
Recommends Instantly, Smartlead
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One URL, three questions, ChatGPT's verdict.
- 01
Enter your website
Paste your site's address. We read your homepage (title, meta description, headings and copy) to understand what you sell and who you sell to, then write three questions a prospect would ask ChatGPT, never with your brand name in them.
- 02
We ask ChatGPT
All three questions go to ChatGPT at the same time, with web search available so it can look things up before answering. We then pick out every brand named in its answers, where each one sits in the list, and the sources tied to it.
- 03
You know what to do
You get a clear report: mentioned or not on each question, the direct competitors recommended instead of you, the sites ChatGPT relied on, and three actions drawn from its own answers rather than from a generic checklist.
What is AI visibility, and why does it matter for your brand?
AI visibility is how present your brand is in the answers of AI assistants like ChatGPT, Claude, Perplexity or Gemini. The test is simple: when someone asks "what's the best POS system for a small bakery?" or "which accounting firm should a startup in Austin work with?", does your name come up, where in the answer, and with what arguments? The work of improving that presence has a name too: GEO, short for Generative Engine Optimization, which is to AI answers what SEO is to search results.
What changes is the shape of the answer. On Google, a prospect scans a page of links and does the sorting themselves. In ChatGPT, they get a written answer that names a handful of brands, compares them and sometimes points to one in particular. There is no second page where a forgotten brand might still be found. And the choice isn't random: when ChatGPT searches the web, it reads a few pages and keeps the names that come back again and again in the sources it trusts.
Two things often get mixed up. Being mentioned means your brand name shows up in the answer, among the recommendations. Being a source means a link to your site appears among the pages ChatGPT relied on. Both matter, but prospects mostly remember the names they read. You can be mentioned thanks to third-party sites without being a source yourself, or be used as a source and still not get recommended.
This free AI visibility checker tests all of that on ChatGPT from nothing more than your URL. It writes three questions a prospect would ask about your market, puts them to ChatGPT with web search available, then tells you whether you're mentioned, which direct competitors are, and which sources shaped the answers. It's a snapshot of one assistant at one moment, enough to know where you stand in about a minute.
What does this AI visibility checker show you?
Everything in the report comes straight from ChatGPT's answers to your three questions.
A one-line verdict
The report opens with a straight answer: your brand is mentioned in one, two or all three ChatGPT answers, or it doesn't come up at all. Right below, you see how many direct competitors get recommended instead of you, or alongside you if you made the list.
Each question, mentioned or not
The three questions are listed with a Cited or Not cited label and the competitors recommended in that specific answer. You can tell at a glance which angle you lose on: the core need, a particular audience or use case, or the question about alternatives and pricing.
ChatGPT's answers in full
One click opens each complete answer, with its formatting and clickable links. No opaque score to decode: you read how ChatGPT describes your market, the order it names brands in, and the arguments it keeps for each one of them.
Your direct competitors, ranked
Competitors are ranked by how many answers they appear in, then by how high they sit in those answers. The top six each get their own card, and the rest are listed underneath. Brands that can't be classified with confidence are shown separately, so you can make the call.
Why each competitor wins
Each competitor card sums up in one sentence what ChatGPT praises about that brand, based on what it actually wrote, and shows up to four sites it ties to them. You see the ground they win on and the places where their reputation gets built.
Sources and three actions
Up to six sites ChatGPT cited most often, with the number of answers each one shows up in, followed by three concrete actions, each with the reason behind it. They build on those sources and on the angles your competitors win on, not on a generic list of tips.
Your prospects ask ChatGPT for advice. Does it mention your brand?
“I rank well on Google. Isn't that enough for ChatGPT?”
Not necessarily. Google ranks pages, while ChatGPT writes an answer and picks a few brands to name. When it searches the web, it reads a handful of results, often comparison articles, directories or reviews written by other people, and keeps the names that show up across them. You can hold the top spot for your keyword and still be missing from its answer. This check tells you which one it is.
“Can't I just ask ChatGPT myself?”
You can, but your account already knows you. Your chat history and ChatGPT's memory can steer its answers, and you'll naturally phrase the question your way, not the way a prospect would. Here, the questions are written as if by someone who has never heard of you, asked with no history, and the report sorts real competitors from the rest and lists the sources for you.
“What do I lose if ChatGPT doesn't mention me?”
Prospects you'll never even see. Someone who asks ChatGPT for a recommendation gets a few names and often goes straight to them. They never land on your site or on a results page where you might have shown up, so nothing appears in your analytics. The loss is silent, and that's exactly why it's worth checking.
How do you get recommended by ChatGPT once you have your report?
Five concrete next steps, whether your brand is already mentioned or not.
- 01
Reread the answers that leave you out
Open the full answer for every question marked Not cited. Write down the criteria ChatGPT highlights (price, ease of use, specialty, location) and the words it uses to describe the need. If none of that appears on your own site, ChatGPT has no reason to connect that question to your brand, which makes that gap your first job.
- 02
Go after the sources it reads
Start with the sites that come up in more than one answer: comparison articles, directories, review platforms, blog posts, forum threads. Check whether you're on them. If you're not, ask to be added, pitch an update or a guest piece to the author, or create your listing when the platform allows it. These third-party pages often weigh heavily in which brands get named.
- 03
Learn what your competitors win on
The one-line summary on each competitor card tells you what ChatGPT remembers about them. If three competitors get praised for transparent pricing and your pricing page is vague, you've found your project. Look at the sites tied to each of them too. You can even run the check on a competitor's website to see the market from their side.
- 04
Make your offer explicit on your site
ChatGPT doesn't guess. Spell out on your pages what you sell, who it's for, where you operate and what sets you apart, in sentences an assistant could quote as they are. A page per use case or audience, an FAQ that answers real buyer questions and honest comparison pages cover the same angles as the three questions in the check.
- 05
Run it again, then track over time
Once your changes are live, run a new check to see whether the verdict moves. Keep in mind that each run writes its questions from scratch, so they may differ, that new pages take time to get picked up, and that ChatGPT's answers shift from one day to the next. A single check is a snapshot, not a trend.
Who should check their brand visibility in ChatGPT?
SaaS and startup founders
Your future users ask ChatGPT "which tool should I use for..." before they ever open a comparison article. The check tells you whether your product makes the list, which competitors take your spot and what argument gets them there, so you can adjust your homepage and your content priorities.
In-house marketing teams
Someone asks whether AI "talks about us" and you have nothing concrete to show. In about a minute, you get the questions asked, the full answers and the sources ChatGPT used: enough to ground the internal conversation in facts instead of gut feeling.
SEO and GEO consultants, agencies
Before a first meeting, run the check on the brand you're about to meet. You walk in knowing which competitors ChatGPT prefers to them, which sites matter in their market and three leads for action, a far sharper way to open the conversation than a generic audit.
Local businesses
Restaurants, medical practices, real estate agencies, contractors: when your homepage shows the city or country you serve, the questions take it into account. You see which local businesses ChatGPT recommends near you and which directories, guides or review sites it relies on to choose them.
Ready to find out if ChatGPT recommends you?
Paste your URL. In about a minute, you'll know whether ChatGPT mentions you, who it recommends instead and where to start.
Frequently asked questions
Is this AI visibility check really free?
Yes. No signup, no credit card, nothing to install. You can run 3 checks per 24 hours from the same IP address. The cap is there because every check really queries ChatGPT and its web search, which costs money on our side. Once you reach it, the tool simply asks you to come back tomorrow.
Which page of my website do you analyze?
Your homepage. If you paste the address of an inner page, we go back to the root of the domain, so yourwebsite.com/blog/post becomes yourwebsite.com. We read the page title, the meta description, the main headings and the start of the text. If the site blocks the request or doesn't respond within 15 seconds, you'll be asked to check the URL. A homepage whose text only loads through JavaScript may lead to less precise questions.
Why don't the questions include my brand name?
Because a prospect who doesn't know you yet won't type your name. Ask ChatGPT "what do you think of [your brand]?" and it will talk about you by definition, which tells you nothing. A neutral question shows whether it thinks of you on its own. Each one runs 10 to 20 words, sounds like a real conversation, and asks for named recommendations rather than general advice.
How do you know whether ChatGPT mentions my brand?
We take your brand name as your site writes it and look for it in every answer, allowing for the usual variations: capitals, accents, spacing, plurals and possessives, a domain extension or a legal suffix. So "Acme", "Acme.io" and "Acme Inc." all count. A name buried inside a longer word doesn't: "Nova" never matches "Novatech". The yes or no comes from a text match, not from an AI's judgment call.
Will my prospects see the same answers?
Not exactly. We query an OpenAI model through its API, with web search available and no chat history or memory. In the ChatGPT app, the answer also depends on the model selected, the person's history, their location and the exact wording. The same question asked twice can also get two different answers. Treat the report as a snapshot of what ChatGPT says at one moment, not as a measurement over time.
Why doesn't ChatGPT mention my brand?
Usually for one of a few reasons. Your site doesn't say clearly enough what you sell and who it's for. You're missing from the comparison articles, directories and review sites it reads. Your competitors have been around longer or get talked about in more places. Or the angle of the question favors them, on price for example. The report helps you tell which one applies, through the sources used, the sites tied to each competitor and why each of them gets recommended.
How do you separate real competitors from other brands?
A direct competitor is a company offering a comparable product or service to the same audience as you. Complementary tools, the platforms you run on, media outlets that merely mention brands, generic technologies and brands from unrelated industries are filtered out. When the evidence isn't enough to decide, for a small niche brand or an ambiguous name, the brand goes under "Other brands named" instead of being guessed. Up to 20 brands are reviewed per check.
What about Claude, Perplexity or Gemini?
This check asks ChatGPT only, on three questions, once. Mentionable tracks your brand every day across ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode and Google AI Overview, on the questions you choose. You follow your competitors and the sources each engine cites over time, and you get alerts when you gain or lose a mention. Try it free for 7 days, no credit card required.
What data do you keep?
Three things: the URL analyzed, the result (your brand name, the questions, ChatGPT's answers, the competitors, sources and actions) and the IP address your daily limit is counted against. You don't need an email address or an account to run a check, and the report shows up right on the page.
What language are the questions and the report in?
The questions are written in your website's main language, so ChatGPT answers the way it would for your own prospects. The report itself (the verdict, why each competitor gets recommended, the action plan) follows the language of the page you're using: English, French, German or Spanish. A French website checked from the English page gets French questions and an English analysis.