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AI Mention Campaigns: get cited on the sites AI engines trust

AI engines repeat what comparisons, media and directories say. Mentionable finds the ones that cite your competitors and not you, then runs the outreach campaigns for you, end to end: the right contact, a personal message in your brand's voice, follow-ups, sorted replies. You only handle the agreements.

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Hi Claire, your comparison of CRMs for small businesses is one of the pages ChatGPT cites most on the topic. We would love to show you our tool for your next update…

Key Takeaways

  • AI engines build their answers from a short list of sites: comparisons, media, directories, forums. If those sites cite your competitors and not you, the AI does the same.
  • Mentionable lists those sites from your own tracking: the pages that the AI engines cite on your questions, where a competitor is named and you are not.
  • We run the campaigns for you, end to end: the right contact at each site, the sending setup, a personal message in your brand's voice, the follow-ups, and every reply sorted.
  • You only handle the agreements. Simple replies get an answer, the others come back to you, and each mention is followed until it is published.
  • Mention campaigns are included from the Influence offer (200 sites contacted per month) and in Reference (500 per month). During the trial, you see the target sites and the message we would send.

Ask ChatGPT for the best tool in your category. The answer names three of your competitors. Click the sources: a comparison on a trade blog, a ranking on a review site, an article in an industry magazine. Your brand is on none of them.

That is not a content problem on your side. The AI engines recommend the brands that the sites they read already recommend. As long as those sites name your competitors and not you, the answer stays the same, whatever you publish on your own site.

Mention campaigns go and get those mentions for you.

Where AI engines find the brands they recommend

Before answering a buying question, AI engines search the web and read a small number of pages. The same domains keep coming back: comparisons and rankings, review platforms, directories, trade media, forums. Mentionable records them on every scan, for each of your questions and each AI engine.

From that data, Mentionable lists the sites worth getting: the ones the AI engines cite on your questions, where a competitor is named and you are not. Not a list of sites with a high authority score. A list of the pages that actually shape the answers your buyers read.

We run the campaigns, end to end

Knowing which sites to target is the easy part. Contacting hundreds of them, month after month, is the part nobody has time for. So we do it.

  1. Finding the targets. The sites that AI engines cite on your questions, and the right contact at each one: an editor, an author, a partnership address, or a contact form when there is nothing better.
  2. Setting up the sending. A dedicated domain, sending mailboxes and their warm-up. Everything needed to send at volume without landing in spam or putting your main domain at risk.
  3. Writing the messages. One personal message per site, naming the page that AI engines cite and why your brand belongs in it, in your brand's voice. Then the follow-ups.
  4. Sending at scale. Campaigns run every month on their own, as new sites start to be cited on your questions.
  5. Sorting the replies. Every reply is read and sorted. Simple ones get an answer. The ones that need you (a price, a product question, a decision) come back to you.
  6. You only handle the agreements. When a site is ready to add your brand, you step in. We follow each mention until it is published.

What a target looks like

Take a project management software brand. Its tracking shows that Perplexity and ChatGPT cite a "best project management tools for agencies" comparison on 7 of its questions. The page names four competitors and not the brand.

Mentionable lists the page with the questions it is cited on, the competitors it names and the contact found on the site. The message explains to the author which questions the page answers in the AI engines, what the brand does differently for agencies, and offers what they need to add it to the next update. If the author does not reply, a follow-up goes out. If they ask for a demo account, the reply comes back to the brand's team.

Mention campaigns or buying links?

Both get you onto the sites AI engines read, in two different ways.

Mention campaigns contact the editors of the sites that cite your competitors. You earn an editorial mention, in a page that already exists and is already cited. It takes longer, but it lasts and it is the kind of mention AI engines trust most.

Buying a link gets you onto a site in days, when it is listed on a netlinking marketplace. Mentionable shows you which cited sites are for sale, and at what price, on the Backlinks page.

Most brands do both: buy where it is quick and worth it, campaign everywhere else.

Try it during the trial

Start the 7-day free trial, no card required. Once your first scans are in, the action plan shows the sites that cite your competitors and not you, with the contact found and the message we would send. Nothing is sent during the trial. Mention campaigns are then included in the Influence offer (200 sites contacted per month) and the Reference offer (500 per month). Agencies get them from Agency Plus, on the agency pricing page.

Related articles

  • Source & Citation Tracking: the sites AI engines read on your questions.
  • Backlinks: the cited sites you can buy a link on, with prices from the netlinking marketplaces.
  • Action plan: the sources to get, ranked with everything else to do.

Curious if AI mentions your brand?

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Frequently Asked Questions

What is a mention campaign?

A campaign contacts the sites that AI engines cite on your questions, to get your brand mentioned there. Each month, Mentionable takes the sites cited by ChatGPT, Gemini, Perplexity, Claude or Google's AI features where your competitors appear and you do not, finds the right person, writes to them in your brand's voice and follows up. When a site agrees, the mention goes into a page that AI engines already read.

Why do mentions on other sites change what AI engines say?

Before answering a question like 'best CRM for a small business', the AI engines search the web and read a handful of pages: comparisons, rankings, review sites, trade media. They recommend the brands those pages name. Being on those pages is often what separates a cited brand from an absent one, more than anything on your own site.

How does Mentionable choose the sites to contact?

From your tracking data, never from a generic list. A site becomes a target when the AI engines cite it on the questions you track and it names one of your competitors without naming you. Each target comes with the pages cited, the questions they answer and the competitors they name, so the message has a precise reason to exist.

Do we have to send the emails ourselves?

No. We set up the sending (a dedicated domain, sending mailboxes and their warm-up, so messages land in the inbox and not in spam), write the messages and follow-ups, send them, and sort the replies. Your team does not send a single email. You step in when a site is ready to publish, or when a reply needs your decision.

Will the messages sound like spam?

Each message is written for one site: it names the page the AI engines cite, the topic it covers and why your brand belongs there, in your brand's voice. No template blasted to a list. Volume comes from the number of sites, not from copies of the same email.

Which offers include mention campaigns?

Brands: the Influence offer (200 sites contacted per month) and the Reference offer (500 per month). Agencies: from Agency Plus. You activate them from the app, and we contact you to set everything up. Details on the [pricing page](/en/pricing).

Can I see it before paying?

Yes. During the 7-day trial, the action plan lists the sites that cite your competitors and not you, with the contact we found and the message we would send to a few of them. Nothing is sent during the trial.

You can see where you stand today.

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