Semrush AI Toolkit is the AI visibility extension from Semrush, one of the most recognized names in SEO since 2008. Semrush launched their AI Toolkit in late 2025 to help brands track visibility across ChatGPT, Google AI Mode, Perplexity, and Gemini.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Semrush AI Toolkit works, what Semrush AI Toolkit costs in 2026, and how Semrush compares to Mentionable's full AI visibility stack.
How does Semrush AI Toolkit track AI visibility?
Semrush AI Toolkit is built around six core features that extend their existing SEO platform into AI search monitoring.
Visibility Overview provides a benchmark score for how visible your brand is across AI platforms. It works like Domain Authority, but calculated from AI search responses instead of backlinks.
Prompt Research is Semrush's version of keyword research for AI. You search their database for prompts relevant to your industry, see estimated "AI volume," difficulty scores, and which brands are getting mentioned. The goal is to identify high-opportunity prompts for content optimization.
Competitor Research lets you compare your AI visibility against up to 50 competitors. You manually add competitors and Semrush tracks share of voice across the AI platforms it covers.
Brand Performance monitors your share of voice, sentiment, and how AI describes your brand. Updated weekly. Prompt Tracking monitors your visibility on specific prompts with daily updates. AI Search Site Audit checks for technical issues that might prevent AI bots from crawling your site.
Semrush AI Toolkit currently tracks 7 AI platforms: ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, and Gemini. It does not track Copilot (Microsoft).
How much does Semrush AI Toolkit cost in 2026?
Semrush AI Toolkit costs $99/month per domain as a standalone product. That baseline includes 25 tracked prompts for one domain.
Extra domains cost $99/month each. Extra prompts cost $60/month per 50 prompts. Adding a teammate with their own 50 prompts costs $258/month.
For an agency managing 10 client domains, the cost would be $990/month before any prompt or teammate add-ons.
| Item | Cost |
|---|---|
| AI Toolkit (1 domain, 25 prompts) | $99/month |
| Additional domain | +$99/month each |
| Additional 50 prompts | +$60/month |
| Teammate (50 prompts) | +$258/month |
| Semrush One bundle (SEO + AI) | From $165/month |
Semrush One bundles the AI Toolkit with their full SEO suite starting at $165/month. If you already need Semrush for SEO, the bundle offers better value than buying both separately.
What does Semrush AI Toolkit do well?
Semrush's Prompt Research feature is genuinely useful for content strategists. It applies 16+ years of keyword research experience to AI prompts, with volume estimates, difficulty scores, and competitive data. If you're building an AI-focused content strategy, this depth of prompt data is hard to find elsewhere.
Geographic coverage is strong. Brand Performance supports 68,000+ locations worldwide, and prompt tracking covers 15+ regions. For global brands running international campaigns, this granularity matters.
The integration with Semrush's existing SEO tools means you can correlate traditional search rankings with AI visibility in one dashboard. If you're already paying for Semrush, adding AI tracking to the same workflow is seamless.
Competitor Research supports up to 50 tracked competitors per domain, which is useful for large brands in crowded markets who need to monitor a wide competitive landscape.
Semrush AI Toolkit vs Mentionable: full feature comparison
Semrush and Mentionable both track AI visibility, but for different audiences. Semrush extends an enterprise SEO platform with AI features. Mentionable is a purpose-built AI visibility stack designed for solopreneurs and growing brands.
| Feature | Semrush AI Toolkit | Mentionable |
|---|---|---|
| Starting price | $99/month (1 domain) | €79/month (Growth) |
| Prompts included | 25 | 40 (Growth), 80 (Pro), custom (Agency) |
| LLMs covered | 5 (ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini) | Up to 7 (ChatGPT, Perplexity, Gemini, Grok, Copilot, Google AI Mode, Google AI Overview), user picks 3-4 depending on plan |
| Copilot tracking | Not available | Available on all plans |
| Prompt generation | Manual research in database | AI auto-generates 15-20 prompts from URL |
| Competitor intelligence | Manual setup, up to 50 competitors | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Not specified | Tracks all cited domains, highlights your site vs competitors |
| Content opportunities | Not available | AI-powered gap analysis with clustered content recommendations |
| AI traffic analytics | Not available | Tracking pixel identifies traffic from ChatGPT, Perplexity, etc. |
| Sentiment analysis | Yes (brand-level) | Yes (per prompt, per LLM) |
| MCP integration | Not available | Available (Claude Desktop, Cursor, ChatGPT via public MCP server) |
| One-shot white-label GEO audit | Not available | Available on Agency plan (6-section client-ready report) |
| Prompt research database | Yes (volume, difficulty, competitive data) | Not available |
| Multi-project cost | $99/domain | Growth (2 projects, €79), Pro (4 projects, €149), Agency (€299/month, 5,000 credits, unlimited projects) |
| Free trial | Yes | 4 days, no credit card |
| Best for | Enterprise marketing teams | Solopreneurs, growing brands, and agencies needing client-ready deliverables |
Why choose Mentionable over Semrush AI Toolkit?
Semrush AI Toolkit costs $99/month per domain for 25 prompts, and costs escalate quickly with add-on domains ($99 each) and extra prompts ($60 per 50). Mentionable is a standalone AI visibility platform that delivers more features at a fraction of the cost, without requiring an expensive SEO suite subscription.
- Copilot available. Semrush tracks 5 AI platforms but does not cover Copilot or Grok. Mentionable lets users pick Copilot and Grok among the 7 LLMs available across Growth, Pro, and Agency plans.
- More prompts per dollar on Mentionable Growth. Semrush charges $99/month for 25 prompts on 1 domain. Mentionable Growth at €79/month gives 40 prompts across 3 LLMs and includes 2 projects.
- Automatic prompt generation. Semrush requires manually searching their prompt database. Mentionable scans the user's URL and auto-generates 15-20 relevant prompts in minutes with no research step.
- AI traffic analytics and source tracking. Mentionable's tracking pixel attributes LLM-referred visits that appear as "direct" in Google Analytics. Mentionable also tracks which source domains LLMs cite in the user's category. Semrush AI Toolkit does not offer either feature.
- MCP integration. Mentionable is an AI visibility tracker with an MCP server. Users can query their visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code.
- One-shot white-label GEO audit (Agency). Mentionable Agency includes a 6-section client-ready GEO audit: competitor podium, prompt coverage heatmap, top citation sources, quality backlinks, AI-generated diagnostic, and recommended content plan. A packaged deliverable for consultants and agencies.
Start tracking your AI visibility across 7 LLMs with Mentionable's 4-day free trial, no credit card required.
Which tool fits your needs?
Semrush AI Toolkit makes sense if:
- You already use Semrush for SEO and want AI visibility in the same dashboard
- You need enterprise-level prompt research with volume estimates and difficulty scores
- You're tracking a global brand across 68,000+ locations
- You need to monitor up to 50 competitors in crowded markets
- Your budget supports $99+/domain and you need the depth of Semrush's data
Mentionable makes sense if:
- You want major LLMs to pick from (including Copilot and Grok, which Semrush does not track) with no add-on costs
- You want AI-generated relevant prompts instead of manual research
- You need competitor intelligence, source tracking, and content opportunities in one tool
- You want AI traffic analytics to see which LLMs actually send visitors to your site
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You are an agency or consultant needing a one-shot white-label GEO audit
- You are a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
Semrush AI Toolkit and Mentionable both help brands understand their AI visibility. Semrush brings 16+ years of SEO data infrastructure to AI search monitoring, with features like prompt research and massive geographic coverage. Mentionable provides a purpose-built AI visibility stack with automatic prompt generation, competitor intelligence, source tracking, content opportunities, and AI traffic analytics, at a fraction of the price.
