Semrush AI Toolkit is the AI visibility extension from Semrush, one of the most recognized names in SEO since 2008. Semrush launched their AI Toolkit in late 2025 to help brands track visibility across ChatGPT, Google AI Mode, Perplexity, and Gemini.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Semrush AI Toolkit works, what Semrush AI Toolkit costs in 2026, and how Semrush compares to Mentionable's full AI visibility stack.
How does Semrush AI Toolkit track AI visibility?
Semrush AI Toolkit is built around six core features that extend their existing SEO platform into AI search monitoring.
Visibility Overview provides a benchmark score for how visible your brand is across AI platforms. It works like Domain Authority, but calculated from AI search responses instead of backlinks.
Prompt Research is Semrush's version of keyword research for AI. You search their database for prompts relevant to your industry, see estimated "AI volume," difficulty scores, and which brands are getting mentioned. The goal is to identify high-opportunity prompts for content optimization.
Competitor Research lets you compare your AI visibility against up to 50 competitors. You manually add competitors and Semrush tracks share of voice across the AI platforms it covers.
Brand Performance monitors your share of voice, sentiment, and how AI describes your brand. Updated weekly. Prompt Tracking monitors your visibility on specific prompts with daily updates. AI Search Site Audit checks for technical issues that might prevent AI bots from crawling your site.
Semrush AI Toolkit currently tracks 5 AI platforms: ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, and Gemini. It does not track Claude or Copilot (Microsoft). Copilot is only tracked in Semrush Enterprise AIO, the enterprise offer.
How much does Semrush AI Toolkit cost in 2026?
Semrush AI Toolkit costs $99/month per domain as a standalone product. That baseline includes 25 tracked prompts for one domain.
Extra domains cost $99/month each. Extra prompts and teammate seats are sold as paid add-ons.
For an agency managing 10 client domains, the cost would be $990/month before any prompt or teammate add-ons.
In 2026, Semrush also replaced its Pro, Guru and Business plans with an SEO + AI Search range. The SEO plan costs $139.95/month without AI prompts. Starter ($199/month), Pro+ ($299/month) and Advanced ($549/month) include 50, 100 and 200 tracked AI prompts, and Starter includes MCP access.
| Item | Cost |
|---|---|
| AI Toolkit (1 domain, 25 prompts) | $99/month |
| Additional domain | +$99/month each |
| Additional prompts, teammates | Paid add-ons |
| SEO plan (no AI prompts) | $139.95/month |
| Starter (SEO + 50 AI prompts, MCP) | $199/month ($165.17/month billed annually) |
| Pro+ (SEO + 100 AI prompts) | $299/month |
| Advanced (SEO + 200 AI prompts) | $549/month |
If you already need Semrush for SEO, a Starter, Pro+ or Advanced plan offers better value than buying the SEO suite and the AI Toolkit separately.
What does Semrush AI Toolkit do well?
Semrush's Prompt Research feature is genuinely useful for content strategists. It applies 16+ years of keyword research experience to AI prompts, with volume estimates, difficulty scores, and competitive data. If you're building an AI-focused content strategy, this depth of prompt data is hard to find elsewhere.
Geographic coverage is strong. Brand Performance supports 68,000+ locations worldwide, and prompt tracking covers 15+ regions. For global brands running international campaigns, this granularity matters.
The integration with Semrush's existing SEO tools means you can correlate traditional search rankings with AI visibility in one dashboard. If you're already paying for Semrush, adding AI tracking to the same workflow is seamless.
Competitor Research supports up to 50 tracked competitors per domain, which is useful for large brands in crowded markets who need to monitor a wide competitive landscape.
Semrush AI Toolkit vs Mentionable: full feature comparison
Semrush and Mentionable both track AI visibility, but for different audiences. Semrush extends an enterprise SEO platform with AI features. Mentionable is a purpose-built AI visibility stack designed for solopreneurs and growing brands.
| Feature | Semrush AI Toolkit | Mentionable |
|---|---|---|
| Starting price | $99/month (1 domain) | €79/month (Growth) |
| Prompts included | 25 | Up to 115 (Growth), 231 (Pro), 385 (Agency) |
| LLMs covered | 5 (ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini) | All 7 (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview), included on every plan |
| Copilot tracking | Enterprise AIO only | Available on all plans |
| Prompt generation | Manual research in database | AI suggests up to 40 prompts from your URL, you pick the ones to track |
| Competitor intelligence | Manual setup, up to 50 competitors | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Not specified | Tracks all cited domains, highlights your site vs competitors |
| AI traffic analytics | Not available | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Yes (brand-level) | Yes (per prompt, per LLM) |
| Page generation | Not available | Writes the missing page for any prompt where the LLMs never cite you: markdown + JSON-LD, built from the sources they cite instead (150 credits, every plan) |
| Citation verification | Not available | Paste the published URL back and Mentionable reports whether the LLMs start citing that page |
| MCP integration | Yes (from the Starter plan, $199/month) | Yes (Pro and Agency plans) |
| One-shot white-label GEO audit | Not available | Available on Agency plan (shareable client report under your brand) |
| AI assistant in the dashboard | Not available in the AI Visibility Toolkit | Included on every plan: reads your project data, explains it and links to the page where you act |
| Prompt research database | Yes (volume, difficulty, competitive data) | Not available |
| Multi-project cost | $99/domain | Growth (1 project, €79), Pro (3 projects, €149), Agency (€299/month, 5,000 credits, unlimited projects) |
| Free trial | Yes | 7 days, no credit card |
| Best for | Enterprise marketing teams | Solopreneurs, growing brands, and agencies needing client-ready deliverables |
Why choose Mentionable over Semrush AI Toolkit?
Semrush AI Toolkit costs $99/month per domain for 25 prompts, and costs escalate quickly with add-on domains ($99 each) and extra prompts. Mentionable is a standalone AI visibility platform that delivers more features at a fraction of the cost, without requiring an expensive SEO suite subscription.
- Page generation. Knowing you are absent is not the same as fixing it. Mentionable writes the page: for any tracked prompt where the LLMs answer without mentioning the brand, it drafts a full markdown page plus JSON-LD, built from the pages those engines cite instead, with the facts only the brand owner can supply flagged rather than invented. The user publishes it, pastes the URL back, and Mentionable reports from the next scan whether the LLMs start citing it. 150 credits per page, on every plan.
- Copilot available. Semrush AI Toolkit tracks 5 AI platforms but does not cover Copilot, which is reserved for Semrush Enterprise AIO. Mentionable includes Copilot among the 7 AI engines available on Growth, Pro, and Agency plans.
- More prompts per dollar on Mentionable Growth. Semrush charges $99/month for 25 prompts on 1 domain. Mentionable Growth at €79/month gives up to 115 prompts across all 7 AI engines and includes 1 project.
- Automatic prompt generation. Semrush requires manually searching their prompt database. Mentionable scans the user's URL and suggests up to 40 relevant prompts to choose from in minutes, with no research step.
- AI traffic analytics and source tracking. Mentionable's Google Analytics 4 integration shows the sessions ChatGPT, Perplexity and other AI sources send to the user's site. Mentionable also tracks which source domains LLMs cite in the user's category. Semrush AI Toolkit does not offer either feature.
- MCP integration. Mentionable ships an MCP server on its Pro and Agency plans, like Semrush does from its Starter plan. Users can query their visibility data, including fan-outs, sources, Reddit threads and backlinks, directly from Claude, Cursor, ChatGPT, or Claude Code.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. See the AI assistant.
- One-shot white-label GEO audit (Agency). Mentionable Agency includes a client-ready GEO audit under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources. Each section can be hidden, and the report is shared through a public link. A packaged deliverable for consultants and agencies.
Start tracking your AI visibility across 7 AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
Semrush AI Toolkit makes sense if:
- You already use Semrush for SEO and want AI visibility in the same dashboard
- You need enterprise-level prompt research with volume estimates and difficulty scores
- You're tracking a global brand across 68,000+ locations
- You need to monitor up to 50 competitors in crowded markets
- Your budget supports $99+/domain and you need the depth of Semrush's data
Mentionable makes sense if:
- You want all 7 AI engines included (Claude and Copilot among them, which the Semrush AI Toolkit does not track) with no add-on costs
- You want AI-generated relevant prompts instead of manual research
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors to your site
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You want an AI assistant that explains your data and tells new team members where to start
- You are an agency or consultant needing a one-shot white-label GEO audit
- You are a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
Semrush AI Toolkit and Mentionable both help brands understand their AI visibility. Semrush brings 16+ years of SEO data infrastructure to AI search monitoring, with features like prompt research and massive geographic coverage. Mentionable provides a purpose-built AI visibility stack with automatic prompt generation, competitor intelligence, source tracking, page generation, AI traffic analytics, and an AI assistant in the dashboard, at a fraction of the price.
