You read the first draft an AI wrote for your blog. It is correct, well structured, and it sounds like nobody. Your brand says "we", talks to readers casually and never writes "unlock". The draft does all of the opposite. You spend an hour rewriting it, and the next one will need the same hour.
Mentionable learns how you write once, then writes every page that way.
What problem does the editorial line solve?
AI-written content has a recognisable sound. Readers notice it, your team notices it, and a page that sounds generic does not build the kind of brand that AI engines end up recommending. The usual fix is a style guide nobody reads, or an editor who rewrites everything by hand.
The editorial line replaces both: a description of your voice, built from your own texts, that every draft follows.
How does Mentionable learn your voice?
From one to three texts you wrote. One minute, once.
Mentionable suggests your latest articles, found in your sitemap, so there is often nothing to type. You can also add the URL of any article, or paste a text: a LinkedIn post, a newsletter, an email to a client. Anything you wrote yourself.
It reads them and writes down what makes your voice yours:
- How you address the reader: casually, formally, or not directly at all.
- Who speaks: "I", "we", the brand in the third person, or no visible narrator.
- The reader's level: new to the topic, knows the basics, or expert.
- Tone, personality, structure and formatting: the rhythm of your sentences, how you build an article, how you close it.
- Your expressions, and the words to avoid.
- Your facts and figures: the proof points you rely on.
What do you see on screen?
A screen titled This is how you write, built so you can check it in a few seconds.
At the top, one sentence sums up how you address the reader and who speaks, then the reader level. Below it, every trait in plain words: your tone, who you write for, your style, your expressions, what to avoid, your facts and figures. At the bottom, a Preview in your voice: a short paragraph Mentionable wrote on a topic your readers care about, applying every trait. Reading it is the fastest way to know whether the voice is right.
The same summary stays available afterwards on the Tone of voice card, in your pages and in your Action plan.
How do you adjust it?
Three ways, from the quickest to the most precise.
In one sentence. Click That's not quite me and say what is off: "more casual, shorter sentences, fewer lists, a bit more humour". Mentionable writes a new version and a new preview.
By hand. Edit by hand opens every trait for editing, plus a field for your standing instructions: topics never to cover, competitors not to name, mandatory mentions. Your instructions and your corrections are kept when you analyse new texts later.
From the history. Every analysis, adjustment or edit creates a new version. The previous ones stay listed, with where each came from, and Restore brings one back.
Where is the editorial line used?
In every page Mentionable drafts or rewrites from your Action plan, with page generation: new comparisons, guides and articles, and existing articles to rework.
If no editorial line exists yet when you generate your first page, the setup opens on its own, so the first draft already sounds like you. Every page after that shows "Written in your editorial line" before you generate it, with a link to adjust the voice first.
The voice never comes at the expense of accuracy. The facts Mentionable reuses come from your texts and your brand profile, and anything it cannot know is highlighted in the draft for you to complete.
What if you skip this step?
You do not start from nothing. At the launch of your onboarding, Mentionable analyses your three latest articles on its own. If your site has no readable article, it infers a first version from your brand profile and marks it To confirm, until you keep it with That's us, adjust it, or feed it your own texts.
Which plans include the editorial line?
The editorial line comes with the content production of the brand offers, which include articles written for you every month, and with the 7-day free trial. The agency offers sell the data rather than the production, so they have no editorial line.