What the agency covers

Specialties, industries served, and platforms mastered.

Specialties

SEO
GEO
Custom websites
E-commerce
Paid Media
UX/UI design

Industries served

B2B
E-commerce
SMEs
Institutions

Platforms supported

Next.js
Payload
WordPress
Shopify
Prestashop

How ID Interactive runs GEO on Mentionable

The operating method the agency follows to drive GEO for its clients.

01

Regular monitoring

Daily monitoring of brand citations and competitor positions across ChatGPT, Perplexity, Gemini and Google AI Overview via Mentionable. Any visibility gap triggers a content or structure adjustment plan within the same week.

02

Page audits

Full technical audit before every engagement: site structure, Core Web Vitals, schema markup, eco-design and LLM-accessibility. Anything that prevents a generative engine from understanding a page is fixed before content work begins.

03

Content production

Structured content production (FAQs, comparison pages, sector guides) answering the questions surfaced in Mentionable's fan-out queries. Every page is designed to be both human-readable and LLM-citable, on top of a custom Next.js + Payload stack.

04

Backlink detection

ID Interactive taps the sources LLMs cite as references in your niche to surface the domains worth approaching. A backlink shortlist built for GEO, not for an Ahrefs score, with citation impact tracked after every placement.

ID Interactive, in brief

What the team does, how they work, who they're for.

Founded in 2006 and based in Arradon near Vannes (Brittany), ID Interactive has supported more than 300 companies over the past 20 years. The agency combines an integrated team of developers, UI/UX designers and acquisition specialists to ship custom web platforms (Next.js, Payload), e-commerce, SEO/GEO and paid media campaigns end-to-end.

How ID Interactive uses Mentionable

ID Interactive integrates Mentionable into its GEO workflow from the very first audit. The platform is used to measure brand presence in answers from ChatGPT, Perplexity, Gemini, Copilot and Google AI Overview, then to map the questions the agency's clients should be ranking on. The result is a prioritised list of pages to create or rework, instead of guessing what topics matter.

The agency works on the principle that GEO is not a separate channel: it is the natural extension of a sound technical foundation, fast pages and content that genuinely answers a question. Mentionable provides the measurement layer that closes that loop.

A 20-year track record on the technical side

The agency was founded in 2006 by Eric Doyen and has supported more than 300 companies since then. That history matters for GEO: the same fundamentals that made a site rank in Google over the last two decades (crawlability, structured data, page speed, depth of content) are exactly what makes a page citable by an LLM today. ID Interactive applies that experience to every new build, on a modern Next.js + Payload stack designed for performance and eco-design.

An integrated team in Brittany

Developers, UI/UX designers and acquisition specialists work together in the same office in Arradon (Morbihan). That integration matters because GEO results rarely come from content alone: most gains require coordinated work on the technical structure, the design system and the acquisition mix. Clients deal with one team that owns the full pipeline.

Who they're a fit for

SMEs, B2B businesses and e-commerce brands that want to build long-term presence on AI search alongside traditional SEO. A good fit for organisations looking for an integrated partner (technical, content, paid acquisition) rather than a specialist on a single channel. The agency operates mainly in France and the wider Brittany region, but works in French with clients anywhere in the country.

What an engagement looks like

Fixed-scope projects (new site, audit, migration) or longer-term retainers for ongoing GEO and acquisition work. The agency works inside the client's Mentionable account (or its own, depending on preference). The client keeps full ownership of the platform data at the end of the engagement.