Otterly and AthenaHQ both track how your brand appears in AI-generated answers. But they come from different directions: Otterly is built around GEO audits and daily monitoring at a mid-range price point, while AthenaHQ is an enterprise platform backed by Y Combinator with automated content optimization tools.
Different budgets, different workflows, different strengths.
How pricing works
Otterly starts at $29/month for 15 prompts across 4 LLMs (ChatGPT, Perplexity, Copilot, Google AI Overviews). Standard at $189/month gives you 100 prompts with unlimited workspaces. Premium is $489/month for 400 prompts. Google AI Mode, Gemini, and Claude are paid add-ons, priced by tier.
AthenaHQ has a free plan (300 credits, 5 AI engines). Starter is $295/month for 3,600 credits across 11 AI models. Enterprise pricing is custom.
The price gap is significant. Otterly's entry point is roughly 10x cheaper than AthenaHQ Starter. But AthenaHQ Starter includes 11 AI models, while Otterly charges extra for Google AI Mode, Gemini, and Claude.
Where Otterly stands out
Otterly's GEO audits analyze 25+ on-page factors that influence how AI models perceive your content. You don't just see if you're mentioned. You get specific recommendations on what to fix. That diagnostic depth is something AthenaHQ doesn't emphasize the same way.
The pricing makes Otterly accessible to smaller teams. At $29/month, you can start tracking without a big commitment. AthenaHQ's free plan is limited to 300 credits; paid tracking starts at $295/month.
Otterly supports 50+ countries, which is useful for international campaigns. Unlimited team members on all plans is a nice touch for agencies.
Daily tracking keeps you informed of changes within 24 hours. The workspace system also gives agencies clean client separation.
Where AthenaHQ stands out
AthenaHQ Starter covers 11 AI models, including Claude, AI Mode, Grok, DeepSeek, Meta AI, and Mistral. Otterly's base plans cover 4, with Google AI Mode, Gemini, and Claude as paid add-ons. If broad platform coverage matters, AthenaHQ delivers it without extra fees.
The Action Center is AthenaHQ's key differentiator. Automated agents help you create content that fills visibility gaps. Most tools stop at "here's what's wrong." AthenaHQ helps you fix it.
Direct Shopify and GA4 integrations let ecommerce brands connect AI visibility to actual revenue. That attribution is meaningful for DTC brands trying to measure ROI from AI recommendations.
The team's pedigree (ex-Google Search and DeepMind engineers, Y Combinator backed) shows in the product's technical depth.
Which one fits you?
Otterly makes sense if you want actionable GEO audits with on-page recommendations, your budget is in the $29-$489/month range, you manage multiple clients and need workspace organization, and you're comfortable adding LLM coverage through add-ons as needed.
AthenaHQ makes sense if you need 11 AI models tracked without add-ons, you run an ecommerce brand and want Shopify/GA4 revenue attribution, you have a content team that can use automated optimization agents, and you have budget for $295+/month.
The bottom line
Otterly is the practical choice for agencies and marketing teams who want solid GEO audits at a reasonable price. AthenaHQ is the enterprise option for brands with bigger budgets who want automated content optimization and full LLM coverage included.
If GEO audits and affordable entry matter most, Otterly is hard to beat. If you need all-in-one tracking with content automation and have the budget, AthenaHQ delivers more under one roof.
Where does Mentionable fit as a third option?
Otterly tells you what to fix on your pages through its GEO audits, while AthenaHQ targets larger teams with a credit model and a content optimization agent. Mentionable starts from the same measurement, by country and by question, then covers the two other levers of AI visibility: your site (monthly action plan, crawl and fixes, written articles) and external mentions (the sites AI engines cite, and automated outreach to appear there, from the Influence plan).
Mentionable is built for brands with budget whose marketing team has no dedicated SEO. The Presence plan costs €249/month for 50 questions, 1 country and 4 written articles a month; the Influence plan (€449/month) adds outreach. 7-day free trial with no card, and an AI assistant that explains your data. Agencies have their own plans.
Mentionable makes sense if you want the articles written and the mentions earned for you, with fixed volumes per plan instead of a credit meter or an enterprise contract. Each tool's pricing is detailed in our AI visibility tools pricing comparison.
