HubSpot AEO is the AI visibility tracker of HubSpot, the publicly traded marketing platform company founded in 2006. Launched on April 14, 2026, it is built on XFunnel, which HubSpot acquired in October 2025, and tracks 25 prompts continuously on ChatGPT, Perplexity and Gemini for $50/month. HubSpot also keeps the free AEO Grader (formerly HubSpot AI Search Grader), which gives a one-time snapshot of brand presence.
If you're evaluating AI visibility tools, here's a detailed breakdown of how HubSpot AEO and its free grader work and how they compare to Mentionable's full AI visibility stack.
How does HubSpot AEO track AI visibility?
HubSpot AEO tracks a set of prompts continuously on ChatGPT, Perplexity and Gemini. It reports how often your brand appears, which sources AI engines cite, how your share of voice compares with competitors, and gives recommendations to improve. It lives inside HubSpot, next to the CRM and Marketing Hub.
The free AEO Grader still works as a one-time report tool. You fill in a short form with your brand name and business details, and the grader runs test queries across ChatGPT (GPT-5.4 mini), Perplexity and Gemini. In under two minutes, you get a report scored on 5 dimensions: sentiment (40 points), presence quality (20), brand recognition (20), share of voice (10) and market competition (10).
Notably, neither HubSpot AEO nor the AEO Grader tracks Copilot (Microsoft), Claude, Google AI Mode or Google AI Overview, platforms that are gaining significant market share in 2026.
The free grader generates its own test queries based on the brand information entered, so users cannot choose which prompts are tested. HubSpot AEO tracks a defined set of 25 prompts on its entry plan.
How much does HubSpot AEO cost in 2026?
HubSpot AEO costs $50/month ($45/month billed annually) for 25 prompts. It is also included in Marketing Hub Pro and Enterprise. The AEO Grader stays free.
| Plan | Price | Tracking | LLMs |
|---|---|---|---|
| AEO Grader | $0 | One-time report (short form) | 3 (ChatGPT, Perplexity, Gemini) |
| HubSpot AEO | $50/month ($45 billed annually) | 25 prompts, continuous | 3 (ChatGPT, Perplexity, Gemini) |
| Marketing Hub Pro / Enterprise | HubSpot subscription | HubSpot AEO included | 3 (ChatGPT, Perplexity, Gemini) |
HubSpot uses the free grader as a lead generation tool for its marketing platform, and HubSpot AEO as the paid step up.
What does HubSpot AEO do well?
HubSpot AEO has a low entry price. At $50/month for 25 prompts, it is one of the cheapest ways to get continuous tracking, and it is included for teams already paying for Marketing Hub Pro or Enterprise.
HubSpot AEO sits next to the HubSpot CRM. Teams that run their marketing in HubSpot can look at AI visibility without adding another tool.
The free AEO Grader includes sentiment analysis, which most free tools skip. Knowing how AI describes a brand (not just whether it appears) matters when perception is as important as visibility. You can also run it on competitors for quick competitive context.
Grader reports generate in under two minutes. And HubSpot is a publicly traded company with a strong reputation, so the tool is likely to be maintained long-term.
HubSpot AEO vs Mentionable: full feature comparison
HubSpot AEO and Mentionable both track AI visibility continuously. HubSpot AEO covers 3 LLMs inside the HubSpot ecosystem, while Mentionable covers 7 AI engines with a full AI visibility stack.
| Feature | HubSpot AEO (and free AEO Grader) | Mentionable |
|---|---|---|
| Starting price | Grader free; HubSpot AEO $50/month (25 prompts) | €79/month (Growth, up to 115 prompts) |
| LLMs covered | 3 (ChatGPT, Perplexity, Gemini) | All 7 (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview), included on every plan |
| Copilot tracking | Not available | Available on all plans |
| Google AI Mode tracking | Not available | Available on all plans |
| Tracking type | Continuous (HubSpot AEO); one-time snapshot (grader) | Continuous (daily by default, or three times a week, weekly or monthly) |
| Prompt generation | Grader: auto-generated, not customizable | Suggests up to 40 prompts from your URL (fully customizable) |
| Competitor intelligence | Competitor share of voice | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Citation analysis (HubSpot AEO only) | Tracks all cited domains, highlights your site vs competitors |
| Page generation | Not available | Writes the missing page for prompts where AI engines answer without mentioning you: markdown + JSON-LD, built from the pages they cite instead (150 credits) |
| AI traffic analytics | Not specified | Google Analytics 4 integration shows sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Included in the grader | Positive/neutral/negative per prompt per LLM |
| Overall score/grade | Yes (grader, 5 dimensions) | Visibility score with trend and per-engine rates |
| Custom prompt tracking | 25 prompts (HubSpot AEO) | Full control over which prompts to track |
| AI assistant in the dashboard | Not specified | Included on every plan: reads your project data, explains it and links to the page where you act |
| MCP integration | Not documented | Yes (Pro and Agency plans) |
| One-shot white-label GEO audit | Not available | Available on Agency plan (shareable client report under your brand) |
| Free trial | Free grader | 7 days, no credit card |
| Best for | HubSpot users, quick free health checks | Ongoing AI visibility monitoring on 7 engines, agencies needing client-ready deliverables |
Why choose Mentionable over HubSpot AEO?
HubSpot AEO is a solid entry point for teams already living in HubSpot, and the free grader is useful for a snapshot. But 25 prompts on 3 engines leave most of the AI answer landscape unmeasured. Mentionable tracks more prompts across more engines and turns the data into action.
- All 7 AI engines including Copilot and Google AI Mode. HubSpot covers 3 LLMs (ChatGPT, Perplexity, Gemini). Mentionable adds Claude, Copilot, Google AI Mode, and Google AI Overview on every plan.
- More prompts per euro. HubSpot AEO tracks 25 prompts for $50/month. Mentionable Growth tracks up to 115 prompts for €79/month.
- Full control over prompts. Mentionable suggests prompts from the user's URL and lets users select, edit, or add custom ones.
- Actionable intelligence beyond a grade. Mentionable includes competitor intelligence, source tracking, page generation, and AI traffic analytics to turn insights into action.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. See the AI assistant.
- MCP integration (Pro and Agency). Mentionable ships an MCP server. Users on Pro and Agency can query their visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code.
- One-shot white-label GEO audit (Agency). Mentionable Agency includes a shareable client report under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas, and top sources, with each section easy to hide. A packaged deliverable for consultants and agencies.
Start tracking your AI visibility across 7 AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
HubSpot AEO makes sense if:
- Your marketing already runs in HubSpot (AEO is included in Marketing Hub Pro and Enterprise)
- You want continuous tracking on a small budget and 25 prompts are enough
- You care most about ChatGPT, Perplexity, and Gemini coverage
- You want a free one-time grade (the AEO Grader) as a simple benchmark
- You want sentiment and share of voice analysis at no cost in the grader
Mentionable makes sense if:
- You want to track all 7 major AI engines, including Claude, Copilot and Google AI Mode
- You need more than 25 prompts, with AI-generated suggestions and full control over what gets tracked
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You want an AI assistant that explains your data and tells new team members where to start
- You want MCP access (Pro and Agency) to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You are an agency or consultant needing a one-shot white-label GEO audit
- You are a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
HubSpot AEO and Mentionable both monitor AI visibility over time. HubSpot AEO is the natural choice inside the HubSpot ecosystem, with 25 prompts on 3 LLMs, and the free AEO Grader is a good quick baseline. Mentionable is a full AI visibility stack across all 7 AI engines, with competitor intelligence, source tracking, page generation, AI traffic analytics, MCP integration (Pro and Agency), and a one-shot white-label GEO audit on Agency. Many users start with a free grader report to understand their baseline, then use Mentionable for ongoing tracking and actionable insights.
