This article is part of our guide on how to track AI mentions.
Otterly is one of the more established AI visibility platforms, founded in 2023. Otterly is used primarily by agencies and marketing teams for brand monitoring across AI search engines, covering ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews in its base plans.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Otterly works, what Otterly costs, and how Otterly compares to Mentionable's full AI visibility stack.
How does Otterly track AI visibility?
Otterly monitors brand mentions across 4 LLMs (ChatGPT, Perplexity, Microsoft Copilot, Google AI Overviews) on a daily basis. Users manually define the search prompts to monitor, and Otterly checks daily whether the brand appears in AI-generated responses.
Otterly also provides GEO audits that analyze 25+ on-page factors influencing how AI models perceive content. These audits cover content structure, citation authority, and semantic relevance, with specific recommendations for improving LLM visibility.
Notably, Otterly does not include Google Gemini, Google AI Mode or Claude in its base plans. Gemini and AI Mode require paid add-ons ($9-$149/month depending on plan tier), and Claude costs $29-$439/month, which means tracking all major LLMs with Otterly costs more than the advertised base price.
Otterly supports tracking across 50+ countries, which is useful for brands running international campaigns or monitoring AI visibility across different markets.
How much does Otterly cost in 2026?
Otterly's Lite plan starts at $29/month for 15 prompts and 1 workspace. The Standard plan jumps to $189/month for 100 prompts with unlimited workspaces. Premium costs $489/month for 400 prompts.
Google Gemini, Google AI Mode and Claude are not included in any Otterly base plan. Gemini and AI Mode cost $9-$149/month each depending on the plan tier, and Claude costs $29 (Lite), $109 (Standard) or $439 (Premium) per month. Tracking all major LLMs with Otterly costs more than the advertised base price.
| Plan | Price | Prompts | LLMs included | Workspaces |
|---|---|---|---|---|
| Lite | $29/month | 15 | 4 | 1 |
| Standard | $189/month | 100 | 4 (+add-ons) | Unlimited |
| Premium | $489/month | 400 | 4 (+add-ons) | Unlimited |
| Enterprise | Custom | Custom | All | Unlimited |
Additional prompts can be purchased at $99/month per 100 prompts.
What does Otterly do well?
Otterly's GEO audit feature is genuinely useful. While most AI visibility tools only report whether a brand is mentioned, Otterly analyzes 25+ on-page factors and provides specific recommendations for improving content for LLM citations.
Otterly's daily tracking frequency means brands catch visibility changes within 24 hours. If a competitor starts appearing more frequently in ChatGPT responses, Otterly surfaces that quickly.
Otterly's workspace system is well-designed for agencies managing multiple client accounts. All Otterly plans include unlimited team members, which removes per-seat pricing friction.
Otterly vs Mentionable: full feature comparison
Mentionable and Otterly both track AI visibility, but Mentionable is a full AI visibility stack while Otterly focuses on brand monitoring with GEO audits.
| Feature | Otterly | Mentionable |
|---|---|---|
| Starting price | $29/month | €79/month (Growth) |
| LLMs covered | 4 (ChatGPT, Perplexity, Copilot, AI Overviews) | All 7 (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview), included on every plan |
| Google Gemini | Paid add-on | Available on all plans |
| Google AI Mode | Paid add-on | Available on all plans |
| Prompt generation | Manual entry only | AI suggests up to 40 prompts from your URL, you pick the ones to track |
| Competitor intelligence | Basic mention tracking | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Link citations analysis and domain ranking | Tracks all cited domains, highlights your site vs competitors |
| Page generation | Content briefs and GEO recommendations | New pages: writes the missing page for prompts where AI engines answer without mentioning you (150 credits) |
| AI traffic analytics | Not available | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Not specified | Positive/neutral/negative per prompt per LLM |
| On-page GEO audit | Yes (25+ on-page factors) | Yes: page audits score a page /100 by category, with quick wins and schema suggestions (100 credits) |
| One-shot white-label GEO audit | On-page factor audit (not a client-ready deliverable) | Available on Agency plan (shareable client report under your brand) |
| MCP integration | Available from the Standard plan ($189/month) | Yes (Pro and Agency plans) |
| AI assistant in the dashboard | Not available | Included on every plan: reads your project data, explains it and links to the page where you act |
| Tracking frequency | Daily | Daily by default, or three times a week, weekly or monthly |
| Free trial | Yes | 7 days, no credit card |
| Best for | Agencies needing on-page GEO audits | Solopreneurs, growing brands, and agencies needing client-ready deliverables |
What does Mentionable offer beyond basic tracking?
Otterly focuses on brand monitoring with on-page GEO audits. Mentionable provides a broader AI visibility stack with deeper competitor and source intelligence, page generation, an AI assistant in the dashboard, and a one-shot white-label GEO audit on Agency.
- 7 AI engines to pick from, no add-ons. Otterly's base plans include 4 LLMs. Claude, Google Gemini and Google AI Mode are paid add-ons. Mentionable includes all 7 AI engines on every plan (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, and Google AI Overview), with no add-on costs.
- Automatic prompt generation. Otterly requires manual prompt entry. Mentionable scans the user's URL and suggests up to 40 relevant prompts to choose from, saving setup time.
- Full competitor and source stack. Mentionable extracts and ranks every competitor mentioned alongside the user's brand and tracks every source domain cited by LLMs. Otterly focuses on brand mention monitoring.
- New pages. Mentionable lists the prompts where AI engines answer without mentioning you, then writes the missing page: a markdown draft with JSON-LD, built from the pages the engines cite instead. You publish it in your CMS, paste the live URL back, and Mentionable checks whether engines start citing it. 150 credits per page.
- MCP integration. Both tools have an MCP server. Otterly includes MCP requests from its Standard plan ($189/month). Mentionable includes MCP on the Pro plan (€149/month) and Agency, so users can query their visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. Otterly does not include an in-app assistant. See the AI assistant.
- One-shot white-label GEO audit (Agency). The Mentionable Agency plan includes a client-ready GEO audit under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources, each section can be hidden, shared through a public link. Otterly's GEO audit analyzes on-page factors but is not a packaged deliverable for consultants to hand to clients.
- AI traffic attribution. The Google Analytics 4 integration shows the sessions ChatGPT, Perplexity and other AI sources send to your site, your top pages and your share of AI traffic. Otterly does not offer traffic attribution.
- Scalable pricing. Mentionable Growth is €79/month for up to 115 prompts, Pro is €149/month for up to 231 prompts across 3 projects, and Agency is €299/month with 5,000 credits, unlimited projects, and all 7 AI engines.
Start tracking your AI visibility across 7 AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
Otterly makes sense if:
- You need detailed GEO audits with 25+ on-page factor analysis
- You're tracking brand mentions across 50+ international markets
- You manage multiple clients and need workspace organization
- Your budget supports $189+/month for meaningful prompt coverage
Mentionable makes sense if:
- You want to pick from 7 major LLMs with no add-on costs
- You want AI-generated relevant prompts instead of manual entry
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You want MCP access (Pro and Agency) to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You want an AI assistant that explains your data and tells new team members where to start
- You're an agency or consultant needing a one-shot white-label GEO audit for clients
- You're a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
Otterly and Mentionable both help brands understand their AI visibility. Otterly specializes in brand monitoring with GEO audits for agency teams. Mentionable provides a broader AI visibility stack with automatic prompt generation, competitor intelligence, source tracking, page generation, AI traffic analytics, and an AI assistant in the dashboard, with all 7 AI engines included and no add-on fees.
Related articles
- Profound Alternative -- how Mentionable compares to the enterprise AI visibility leader.
- Peec AI Alternative -- Mentionable vs Peec AI for marketing teams.
- Scrunch AI Alternative -- Mentionable vs Scrunch AI for enterprise GEO monitoring.
