Semrush brings its SEO heritage to AI visibility. Peec AI brings sentiment analysis and European compliance. Both start around $99/month (€85 for Peec) and target marketing teams with budget, but they emphasize different capabilities.
Here's how they compare for different needs.
Pricing and what's included
Both tools start around the same price, but what you get differs significantly.
Semrush's AI Toolkit gives you 25 prompts per domain across 5 AI surfaces (ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini) for $99/month. All five are included at base price. Additional domains cost $99/month each, and extra prompts are sold as add-ons.
Peec AI's Starter tier costs €85/month for 50 prompts across 3 models you pick among 6. Want more models? Those are paid add-ons, and Claude is an upgrade. Pro at €205/month gives you 150 prompts, Advanced at €425/month offers 350, and Enterprise is custom.
So at a similar starting point, Semrush gives you more engines by default. Peec gives you more prompts and sentiment analysis.
Where Semrush stands out
Semrush's Prompt Research is their differentiator. It works like keyword research, but for AI prompts. You can discover high-opportunity prompts, see AI volume estimates, and understand what competitors are targeting. Peec doesn't offer discovery tools like this.
Semrush also includes its 5 AI surfaces at base price, Gemini and AI Mode included. No calculating add-on costs (though Claude is not tracked).
If you're already a Semrush user, having AI visibility in the same ecosystem as your traditional SEO tracking creates useful correlations. And their geographic targeting spans 68,000+ locations for granular regional analysis.
Where Peec AI stands out
Sentiment analysis is Peec's core differentiator. They don't just tell you whether AI mentions your brand. They tell you how AI describes it: positive, neutral, or negative. For brand management, that's valuable context that Semrush's Brand Performance feature doesn't match.
Peec also tracks which pages and mentions drive your AI visibility. That source tracking is actionable for content strategy.
For European operations, Peec was built in Berlin with GDPR compliance as a foundation, not an afterthought. If your organization requires EU data handling documentation, Peec is designed for that conversation.
They also support 115+ languages, useful for international brands with diverse market presence.
Which one fits you?
Semrush makes sense if Prompt Research (discovering opportunities, not just monitoring) is valuable to your strategy, you want 5 AI surfaces included without tracking add-on costs, you're already a Semrush user and want unified dashboards, and you're operating primarily in US or global markets without specific EU compliance needs.
Peec AI makes sense if sentiment analysis is important for understanding how AI perceives your brand, you need documented GDPR compliance for European operations, source tracking would inform your content decisions, and you're operating primarily in European markets.
The bottom line
Similar starting price, different strengths.
Semrush is better if you need research tools and want its 5 AI surfaces included without add-ons. Peec is better if sentiment analysis matters to your brand strategy and EU compliance is a requirement.
Neither is cheap. Both are built for marketing teams with budget allocated to AI visibility.
Want to try before committing to enterprise tools? Mentionable offers a 7-day free trial for AI visibility tracking across 7 AI engines, with an AI assistant that explains your data on every plan. See if monitoring matters to your business before spending $99/month.
