You decided to find out whether ChatGPT recommends your brand. Then comes the blank page: which questions should you track? In which countries? On which AI engines? Most tools hand you an empty field labelled "add a prompt" and wish you luck.
Mentionable starts with a conversation instead. You give your website address, and it does the first draft of everything else.
What happens on screen?
A conversation, one step at a time. Each answer you give moves it forward, and your brand profile takes shape inside it.
Your website. The first question is the only one you must answer: what is your website address? If the site does not respond or the address looks wrong, Mentionable says so right away.
The reading. Mentionable reads your home page, then looks for the pages that explain your business: pricing, offers, about, customers. You see each page being read, one line at a time. Then: "Here's what I understood."
Your brand profile. The profile appears, already filled in: brand name, offers, target customers, main goal, countries. Every field can be edited. If your main country was not on the site, Mentionable says it guessed and asks you to check before going further.
Your goals. A short interview: what is your main goal this year? Answer in your own words, by typing or out loud, one to two minutes is enough. Or click a chip: win more customers, enter a new country, push a specific offer, get better known. Mentionable may ask a follow-up or two, then moves on. Your goals land in the profile and steer the questions that come next.
Search Console, if you want. Mentionable offers to connect your Google Search Console, to start from the Google searches that already bring you visitors. You can skip it and connect it later.
The AI engines. You pick the AI assistants to track, within what your offer includes.
Your questions. Mentionable suggests the questions your customers ask AI assistants, grouped by theme and by country, already ticked. Some help a buyer discover who does what, some help them choose where to buy, some compare two options. Untick what does not fit, or ask in plain words: "add a theme about pricing", "add comparisons with my competitors", "remove the questions that are too generic". The list changes in front of you.
The recap. Website, countries, goals, number of questions, AI engines, Search Console. One button: start tracking. The first AI answers arrive within a few hours.
Why a conversation instead of a form?
Because the hard part of AI visibility tracking is not the tracking. It is choosing what to track.
A form asks you to know the answer before you start: your categories, your personas, forty well-phrased questions. A conversation lets you react instead. Mentionable proposes, you correct. Correcting a brand profile takes a minute; writing one from scratch takes an afternoon nobody has.
It also ties the questions to the business. A brand that wants to enter Germany does not need the same questions as a brand that wants to push one product. The interview is there so the tracking measures what your leadership will ask about.
What if I stop in the middle?
Nothing is lost. Your progress is saved at every step, and coming back to the setup resumes the conversation where you left it. Nothing is created in your account until you launch: no half-configured project. If you entered the wrong website, start over with another one.
How does it work for an agency?
An agency answers "an agency" to the first question and follows the same conversation, with its own steps around it:
- The agency. Name, website, team size and how many clients it tracks. An agency with many clients is offered a short call to set up the account together.
- The white label. Display name, logo and color, with a live preview of the client dashboard. Your own domain can be connected later in the settings.
- The first client. Website, reading, client profile, AI engines and questions, exactly like a brand.
- Client access. Once the client is tracked, invite them as a read-only user, or copy the shared dashboard link.
- The tools. Connect the MCP server, the API or Looker Studio to work with your clients' data where you already are.
The next clients are added with a faster wizard: website, site reading, suggested questions.
Who is the guided setup for?
Every new Mentionable account goes through it, during the 7-day free trial and after. It is built for a marketing director or a traffic manager without an SEO specialist in the team: someone who knows the business by heart, and should not have to learn how AI engines phrase their answers before seeing where the brand stands.
Once tracking runs, the questions, countries and AI engines all stay editable from the app. The setup gives you a strong first version, not a final one. For more questions later, see prompt generation and personas.