Free GEO Audit Tool
Paste a page URL and this free GEO audit scores it out of 100 across five categories, shows what stops ChatGPT, Perplexity or Gemini from quoting it, and writes the fixes for you: rewritten passages, quick wins and structured data ready to paste. No signup, results in a minute or two.
- Free, no signup
- Scored out of 100
- Copy-paste fixes
Cold email templates that get replies
lemlist.com/blog/cold-email-templates
One URL, a score out of 100, a list of what to fix.
- 01
Paste a page URL
A blog post, a product page, your homepage or a service page. It just needs to be public, with no login. The tool reads the HTML your server sends, and the text once the page has loaded in a real browser, the way a visitor sees it.
- 02
We run every check
Automated checks cover technical SEO, headings and structured data. An AI model then reads your content to judge how factual it is and how easily an answer can be pulled from it. The tool also works out what type of page it is, so the advice fits.
- 03
You get an action plan
Within a minute or two, your report appears: a score out of 100, the result of every check, 3 to 5 quick wins, edits written from your existing text and JSON-LD blocks you can paste straight into your page.
What is a GEO audit, and why does your page need one?
GEO, short for Generative Engine Optimization, covers everything that helps a page get picked up in the answers of AI assistants like ChatGPT, Perplexity, Gemini, Claude or Google's AI Overviews. A GEO audit looks at one specific page and asks a simple question: if an AI lands on this content while researching an answer, can it understand it, lift a clear passage from it and credit the right brand?
When an assistant has to answer a precise or time-sensitive question, it often runs a web search, reads a handful of pages and builds its answer from the cleanest passages it finds. A page can rank well on Google and still never make it into those answers. The answer is buried in the third paragraph. The copy says “our solution” without ever naming the brand. No numbers back up the claims. Nothing in the code tells a machine whether it is reading an article, a product or an FAQ. Faced with that much guesswork, the AI quotes someone else.
This free GEO audit does that review for any page you choose. It combines automated checks (title, meta description, canonical URL, heading hierarchy, JSON-LD structured data, paragraph length) with a read-through by an AI model. The model judges whether your sections answer their heading straight away, whether your paragraphs name your brand clearly and whether your passages make sense on their own. The result is a score out of 100, broken down into five categories.
Most importantly, the tool doesn't stop at a diagnosis. It recognizes the kind of page you are auditing (article, product page, homepage, FAQ, landing page) and writes fixes that suit it, in your page's language, starting from the text that is already live. You know what to change, where and why, without guessing what AI assistants look for in a good source.
What do you get from this free GEO checker?
Not a generic list of tips, but six deliverables built from what is actually on your page.
A score out of 100 you can read at a glance
Your overall score is the average of five categories: technical SEO, heading structure, structured data, content quality and AI readiness. Each category gets its own score and color: green from 80, amber from 50 to 79, red below that. Weak spots jump out immediately.
Every check explained, with evidence
Open a category to see every check, passed or failed, along with what was found: the exact title length, how many images have alt text, the H1 that was detected. The most serious failures carry a warning icon, so you know where to look first.
A verdict on how quotable your text is
An AI model reads your content and points to specific sections: whether answers sit right under the headings, whether paragraphs name your brand instead of saying “it”, whether there are 40 to 60 word passages an assistant could quote as is, and whether there is an FAQ, a visible author and dates.
3 to 5 quick wins, ranked
Quick wins are changes you can ship in under a day. Each one tells you what to do and why it helps AI assistants use your page, with an effort level (easy, medium, hard) and an impact level (high, medium, low). You start with whatever pays off most.
Edits written for your page
Each edit names the section it targets, explains the reason and gives you the text to publish. For rewrites, you see your current text followed by its replacement. Edits range from a short answer to place under a heading to an internal link pointing to a page that already exists on your site.
JSON-LD blocks ready to paste
Structured data tells search engines and AI what your page is: an article, a product, an FAQ. The audit suggests up to 3 complete JSON-LD blocks, copied with their script tag. They only use information found on your page, never made-up reviews, prices or author names.
Your page ranks on Google but never shows up in ChatGPT? Make it easy to cite.
“My page is well written. Why wouldn't AI use it?”
Because AI doesn't read like a person. It looks for a passage it can lift as is to answer a question: the answer in the first sentence of a section, your brand name instead of “our tool”, hard facts instead of promises. Copy that reads beautifully can miss all three. The audit checks them section by section and shows you exactly where your page loses the AI.
“Another generic checklist that doesn't know my page?”
No. The audit starts by working out what kind of page it is, using the structured data, the URL and the headings: article, product page, homepage, FAQ, landing page or directory. The advice changes accordingly. A product page won't be told to add a summary box at the top, and nobody will ask you to put a date on your homepage. Edits start from the text already live.
“I'm not a developer. How do I apply this?”
You copy and paste. Every edit has a Copy button, and the text is written to match the tone of your page so it doesn't stick out. Structured data blocks go as is into an HTML block in your CMS or into the field your SEO plugin provides. Quick wins show their effort level, which makes it easy to spot the ones you can handle on your own.
How do you optimize a page for ChatGPT once the audit is done?
The audit tells you what to fix, and this is the order that makes each change count.
- 01
Fix what's blocking you first
Start with the red checks marked with a warning icon: they are the most serious. A noindex tag tells search engines not to index the page, and many AI assistants rely on those same search engines to find their sources. A missing H1 or an empty page title blurs what the page is about. These fixes often take minutes and matter more than any amount of polishing.
- 02
Then ship the high-impact quick wins
Sort your quick wins: high impact and easy effort first. They are often short additions, like a meta description between 50 and 160 characters, alt text on images or a sentence that clearly defines your brand. Leave the hard ones until the basics are in place, and keep a note of what you change so you can compare later.
- 03
Review every rewrite before publishing
The suggested edits are ready to paste, but it is still your page. Check that every fact is accurate and that the tone sounds like you. When the audit suggests adding a data point, it tells you where it belongs and what kind of figure to look for, without ever making one up. The real number has to come from you: your sales, your customers or a source you cite.
- 04
Add structured data the right way
Paste each JSON-LD block into the page's HTML, in the head or the body, or into the field your SEO plugin provides. Then test it with the Schema.org validator or Google's Rich Results Test. Make sure the block describes what visitors actually see: if you mark up an FAQ, that FAQ has to be on the page, with the same questions.
- 05
Re-run the audit, then move to the next page
Once your changes are live, audit the same URL again to confirm the checks turn green. Technical SEO, headings and structured data are scored with fixed rules, while the two AI-scored categories can shift by a few points between runs. Then work through your key pages one at a time: your main offer, the articles that bring in traffic, your FAQ.
Who is this free GEO audit for?
Founders of a SaaS or a small brand
You ask ChatGPT for a recommendation in your category and your competitors come up, not you. Audit your homepage and your product page: the tool checks that your brand is clearly defined, that the page declares the right structured data and that your offer can be summed up in sentences an AI can reuse.
Bloggers and content leads
Your articles rank, yet AI answers quote other sites. Run your most-read posts through the audit: it flags sections that circle the topic before answering, paragraphs that run too long, and author or date details missing from the markup, then suggests the short, quotable passages worth adding.
SEO and GEO consultants
You need to show quickly where a page falls short without spending an hour in the source code. The audit hands you a scored first diagnosis, broken down by category, with fixes already written. You skip the groundwork and keep your time for strategy and the pages that really matter.
Marketing and e-commerce teams
You manage dozens of pages and have little time to rework them. Audit one page from each template, say a product page, a category page and an article, to spot the problems that repeat. Fixing the template once fixes every page built on it.
Ready to see what's holding your page back?
Paste a URL. In a minute or two, you get a score out of 100, the result of every check and fixes ready to paste on your page.
Frequently asked questions
Is the GEO audit really free?
Yes. No signup, no credit card, no email address. You can run 3 audits in any rolling 24-hour period from the same IP address. The limit exists because every audit runs AI models, and those have a real cost. An audit counts as soon as you launch it, even if the page can't be read, so double-check the URL before you submit.
What's the difference between an SEO audit and a GEO audit?
An SEO audit aims to move a page up Google's list of links. A GEO audit checks whether an AI assistant can understand the page, pull an answer from it and cite it. The two overlap: a page that isn't indexed or has no clear title struggles either way. GEO adds criteria specific to AI, like direct answers, self-contained passages and brand or product names spelled out in full.
What exactly does the audit check?
Technical SEO: a title of 10 to 70 characters, a meta description of 50 to 160, a canonical URL, a viewport tag, a declared language, no noindex, and alt text on at least 80% of images. Headings: a single H1, no skipped levels, an H1 consistent with the page title. Structured data: JSON-LD present, a main type such as Article, Product or Service, breadcrumbs, author and dates. Content: at least 300 words, short paragraphs, lists, at least 3 internal links.
How is the score out of 100 calculated?
Three categories follow fixed rules: technical SEO, heading structure and structured data. Each check is weighted by severity (3 points for a critical one, 2 for a moderate one, 1 for a minor one) and the score is the share of points you earn. Content quality and AI readiness are scored by an AI model that reads the page. Your overall score is the average of all five categories.
Does it audit one page or my whole site?
One page at a time, the one whose URL you paste. The tool doesn't crawl the rest of your site. Each audit takes a minute or two, so keep the tab open: the report shows up on its own when it's ready. To cover several pages, run one audit per URL, up to 3 a day, starting with the pages that matter most to your business.
My site is built with JavaScript. Does the audit see it?
Partly, and that's on purpose. The title, meta description, H1 to H6 headings and structured data are read from the HTML your server sends, without running JavaScript, which is how many AI crawlers read pages. The body text is read after the page loads in a browser. If your headings or JSON-LD only appear once scripts run, the audit reports them as missing.
What if the audit can't read my page?
You get an error message instead of a report. The page has to be public: no login, no password, and a normal server response rather than an error such as 403 or 404. If a firewall blocks automated visits, allow the ones whose user agent (the identifier sent with every request) contains “Mentionable”, then run the audit again.
What language are the fixes written in?
Your page's language, so you can paste them without translating, whatever language you browse Mentionable in. The tool detects it from the HTML lang attribute, then the og:locale tag (the language declared for social media previews), then the wording of the text itself. French and English are supported. Pages written in any other language get a report in English.
What data do you keep after an audit?
Three things: the URL you audited, the audit result and the IP address used to enforce the limit of 3 audits a day. No account is created and no email address is asked for. The result is saved because the analysis runs in the background: that is what lets the report appear in your tab once it's finished.
Does the audit tell me if ChatGPT already cites my page?
No. It checks that your page is easy to understand and cite, not that it gets cited. To know that, Mentionable runs the questions people ask in your market through ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode and Google AI Overview every day, and shows where your brand appears and which sites get cited instead. Page audits inside Mentionable also use that data, including the questions where an AI read your page but didn't cite it. 7-day free trial, no credit card.