Botify is an enterprise SEO platform founded in 2012, designed for large-scale websites with hundreds of thousands to millions of pages. Botify combines technical SEO, content intelligence, and AI visibility analytics in a single platform. Botify was named a Strong Performer in The Forrester Wave for SEO Solutions, with highest scores in vision and AI-integrated SEO. As of 2026, 86% of Botify clients have AI Visibility projects live.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Botify works, what Botify costs, and how Botify compares to Mentionable.
How does Botify track AI visibility?
Botify tracks AI visibility on two levels. First, Botify monitors how AI crawlers interact with a website: which AI bots can crawl, access, and understand the content. Second, Botify AI Visibility tracks prompts grounded in your data and reports how your brand appears in AI answers.
Botify AI Visibility covers 5 platforms: ChatGPT, Google AI Mode, Perplexity, Gemini, and Google AI Overviews. Botify reports share of voice, citations, rankings, and product mentions across these platforms, and compares competitors side by side over time. Botify Analytics adds 1,000+ metrics covering crawl data, log file analysis, indexation, and content performance.
Botify does not list Claude (Anthropic) or Microsoft Copilot among its tracked platforms. Mentionable tracks Claude along with the other major AI engines. For a comparison with another enterprise AI visibility platform, see the Profound comparison.
Botify also includes automation features for implementing SEO changes at scale. For enterprise sites with millions of pages, Botify's automation makes large-scale optimization feasible where manual changes are not.
How much does Botify cost in 2026?
Botify does not publish pricing. Every Botify contract is custom, based on site size, feature needs, and deployment scope. Botify requires contacting a sales team for a custom quote.
Botify does not offer self-serve signup. Botify does not publicly advertise a free trial. Reviews describe Botify as "very expensive when using features like log analyzer and keyword research."
| Aspect | Botify | Mentionable |
|---|---|---|
| Starting price | Custom pricing (no public prices) | from €249/month (brands), 7-day trial |
| Billing | Custom contracts | Monthly |
| Self-serve | No | Yes |
| Free trial | Not publicly advertised | 7 days, no credit card |
| Sales process | Required | Not required |
Enterprise Botify clients receive onboarding support and account management. Botify's platform complexity requires dedicated SEO professionals to operate effectively.
What does Botify do well?
Botify handles enterprise scale better than nearly any other SEO platform. Botify is built for websites with hundreds of thousands to millions of pages. For large publishers, e-commerce platforms, and enterprise brands, Botify handles the technical complexity that simpler tools cannot.
Botify's technical depth is unmatched. Botify offers 1,000+ metrics, log file analysis, crawl data, Search Console integration, and detailed indexation reporting. Botify provides the granular technical data that enterprise SEO teams need to diagnose and fix visibility issues.
Botify's AI bot tracking is foundational. Botify shows which AI crawlers visit a website, what pages AI bots access, and how frequently AI crawlers return. If AI cannot crawl content, AI cannot recommend it. Botify makes this invisible problem visible, and Botify AI Visibility then shows what AI answers actually say.
Botify's Forrester recognition validates its position. Botify was named a Strong Performer with highest scores in vision and AI-integrated SEO. For enterprise procurement teams, Botify's analyst recognition reduces evaluation risk.
Botify vs Mentionable: full feature comparison
Botify and Mentionable both address AI visibility, but Botify is an enterprise SEO platform for million-page websites while Mentionable is an AI visibility stack for brands with a marketing team and no dedicated SEO.
| Feature | Botify | Mentionable |
|---|---|---|
| Starting price | Custom pricing (no public prices) | from €249/month (brands), 7-day trial |
| LLMs covered | 5 (ChatGPT, Google AI Mode, Perplexity, Gemini, Google AI Overviews) | The major AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overview) |
| Google AI Mode tracking | Available | Yes |
| Prompt generation | Prompts grounded in your data, set up with the enterprise team | Suggests the questions to track from your URL |
| Competitor intelligence | Side-by-side competitor comparison, share of voice over time | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Citations and share of voice across AI platforms | Tracks all cited domains, highlights your site vs competitors |
| Action plan | ActionBoard: prioritized SEO actions ranked high, medium or low | A monthly action plan: blocking fixes, pages that sell, pages to create or rework, sources to get, in order, each with its reason |
| Page generation | Content briefs and optimized titles and descriptions (Botify Assist) | Pages drafted from the Google top 3 and the pages AI engines cite, articles rewritten from your live page, title and description tags, copy for your CMS |
| Site health | Yes (SiteCrawler: millions of pages, Googlebot's rendering engine) | Monthly crawl of your site, checks on four levels, guided fixes checked off at the next crawl |
| AI traffic analytics | AI bot crawl monitoring | Google Analytics 4 integration shows sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Not specified | Positive/neutral/negative per prompt per LLM |
| AI assistant in the dashboard | Botify Assist (conversational AI agent on your Botify data) | Included: reads your project data, explains it and links to the page where you act |
| MCP integration | Announced June 2025 (early access) | Yes, on the plans that include it |
| One-shot white-label GEO audit | Not available | Available for agencies (shareable client report under your brand) |
| Technical SEO | Yes (1,000+ metrics, log files) | Site health only: monthly crawl, no log files |
| Scale | Million-page websites | Small to medium websites |
| Free trial | Not publicly advertised | 7 days, no credit card |
| Best for | Enterprise SEO teams | Brands with a marketing team and no dedicated SEO, and agencies |
Why choose Mentionable over Botify?
Botify combines AI crawler monitoring with AI answer tracking, packaged for enterprise SEO teams. Mentionable focuses on what AI actually recommends to users when they ask questions in your category, with a self-serve signup, public prices and an action plan that tells you what to do about it, in what order.
- An action plan, not just a dashboard. Mentionable reads your site, your Google Search Console data and what AI engines cite, then lays out a monthly action plan: blocking technical fixes first, then the pages that sell, the pages that carry your prompts, buying guides and comparisons, and the sources to get mentioned on. Each action comes with its reason in real data. Botify's ActionBoard ranks technical SEO actions by priority, built for enterprise teams working on very large sites.
- Pages drafted and rewritten. For a page to create, Mentionable drafts it from the Google top 3 and the pages AI engines cite, with JSON-LD, title and description tags, and the facts only you know highlighted instead of invented. An article to rework is rewritten from your live page. You copy it into your CMS, mark it published, and Mentionable shows when AI engines start citing it.
- Site health. Mentionable crawls your site every month and flags what stops AI engines from reading or citing it, in four levels. Pages that sell get a guided fix, and an applied fix is checked off at the next crawl.
- All the major AI engines tracked explicitly. Botify covers 5 platforms and does not list Claude. Mentionable tracks ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and Google AI Overview.
- No sales process required. Botify requires contacting a sales team for a custom quote. Mentionable is self-serve, with instant signup, a 7-day free trial with no credit card, and suggested questions from the user's URL. Agencies have their own plans on the agency pricing page.
- Built for brands, not million-page sites. Botify is engineered for enterprise websites with 100,000+ pages. Mentionable fits brands with a marketing team and no dedicated SEO, and agencies, who need AI visibility without enterprise complexity.
- Public pricing. Mentionable publishes its brand plans, starting at €249/month, with a 7-day free trial. Botify does not publish prices and works on custom contracts.
- MCP integration. Mentionable's MCP server lets users query their AI visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code. Available on the plans that include it.
- One-shot white-label GEO audit (agencies). Mentionable agencies get a shareable client report under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas, and top sources, with each section easy to hide.
- AI assistant in the dashboard. Mentionable includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. See the AI assistant.
Start tracking your AI visibility across the major AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
Botify makes sense if:
- You manage a large website with 100,000+ pages that requires enterprise-scale technical SEO
- You need 1,000+ metrics with log file analysis and crawl data
- You want to understand which AI bots are crawling your site and how often
- You need automation to implement SEO changes across millions of pages
- You have an enterprise budget and can work through a sales process
- You have dedicated SEO professionals on staff to operate the platform
Mentionable makes sense if:
- You want all the major AI engines, including Claude (which Botify does not list)
- You want AI-generated relevant prompts from your URL, without an enterprise onboarding
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs send visitors to your website
- You want an AI assistant that explains your data and tells new team members where to start
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT (on the plans that include it)
- You are an agency needing a one-shot white-label GEO audit
- You are a brand with a marketing team and no dedicated SEO, looking for a complete AI visibility stack from €249/month
- You want to start tracking in minutes with self-serve signup and a 7-day free trial
Botify and Mentionable serve fundamentally different needs. Botify is an enterprise SEO platform built for million-page websites with technical complexity that requires dedicated SEO teams. Mentionable measures your visibility in the major AI engines by country and by question, plans the work on your site, and gets your brand mentioned on the sites AI engines cite.
