15 Best AI Visibility Tools in 2026 (Pricing, LLMs, Use Cases)

A year ago, "AI visibility tracking" wasn't a category anyone talked about. Today, at least 20 tools fight for your attention, each promising to tell you whether ChatGPT, Perplexity, Gemini and friends are recommending your business.

The problem? They all position themselves slightly differently, pricing ranges from free to custom enterprise quotes, and it's hard to tell what you actually need versus marketing fluff. I tested or reviewed every major option. Here are the 15 AI visibility tools that matter in 2026, what they do well, and who each one is built for.

If you just want the short answer: Mentionable to find your gaps and get the missing pages written (€79/mo, 7 AI engines), Otterly for deep on-page audits ($29/mo entry), RankScale for the widest engine coverage (17+ engines, $99/mo Pro), AthenaHQ or Profound for enterprise procurement (AthenaHQ Starter $295/mo, Profound on quote).

Why AI Visibility Matters in 2026

The shift toward AI-powered search is no longer theoretical. Gartner projects that by 2026, traditional search volume will drop 25% as users shift to AI assistants (Gartner, 2024). ChatGPT alone has about a billion weekly users (OpenAI, August 2026), and Perplexity, Claude, and Gemini are growing fast behind it.

For brands, the stakes are concrete. Nearly 60% of Google searches now result in zero clicks (SparkToro/Datos, 2024), pushing more discovery into AI conversations where there are no blue links at all. Early research into generative engine optimization suggests that brands mentioned in AI responses see 2-3x higher click-through rates compared to traditional search snippets, because a recommendation from an AI assistant carries implicit trust.

If you're not tracking whether AI platforms mention you, you're ignoring a channel that is absorbing a growing share of how people find products and services. The tools below exist to close that gap.

Quick Comparison: 15 AI Visibility Tools in 2026

Prices checked in September 2026. LLM coverage often varies by plan tier, so check the vendor's current pricing page before committing.

1. Mentionable

Mentionable is the GEO data layer for your AI. It tracks your brand across 7 LLMs (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview) every day and exposes the data (prompts, fan-out queries, citations, competitors, backlink opportunities) to any MCP-compatible agent. Plug it into Claude Desktop, Cursor or n8n and your AI assistant answers GEO questions with your real numbers, not generic keyword research.

The first differentiator is what happens after the measurement. Most tools in this list stop at telling you that you are absent, or at recommendations you still have to turn into content. Mentionable writes the page: for any tracked prompt where the engines answer without mentioning your brand, it drafts a full markdown page plus JSON-LD, built from the pages those engines cite instead, with the facts only you can supply flagged rather than invented. You review it, publish it on your own site, paste the URL back, and from the next scan on Mentionable tells you whether the engines start citing it. That costs 150 credits per page and works on every plan. It is what makes the tool usable by a brand with no writer on hand.

The second differentiator is integration. Mentionable ships a public MCP server, available on the Pro and Agency plans. Your briefs, audits and status checks come out with real GEO data underneath, without copy-pasting from a dashboard.

Every plan, the free trial included, also comes with an AI assistant built into the dashboard: ask it why a competitor gets cited more than you, and it answers with your own numbers and a link to the page where you act, without using credits.

The workflow: enter your URL, Mentionable suggests up to 40 prompts based on your business, you pick the ones to track, monitoring runs automatically. Setup takes about ten minutes. All plans include competitor analysis and a weekly email recap, and MCP access is available on the Pro and Agency plans. The Agency plan unlocks a one-shot GEO audit: a client-ready white-label report (competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas, top sources) for consultants and agencies who need a shareable artifact.

Pricing: Growth at €79/mo (up to 115 prompts, all 7 AI engines, 1 project), Pro at €149/mo (up to 231 prompts, all 7 AI engines, 3 projects), Agency at €299/month with 5,000 credits, unlimited projects, all 7 AI engines including Claude, white-label and one-shot GEO audit. 7-day free trial, no credit card.

Best for: Consultants, founders and in-house teams whose daily tool is already an AI agent (Claude, Cursor, n8n, or any MCP client) and who want it to work with real GEO data instead of inventing answers. Right starting point if you want to stop copy-pasting from dashboards.

Trade-off: Built around AI integration. If you prefer a traditional dashboard-only experience or you don't use any AI agent yet, you'll still get value from the dashboard, but you'll miss the main differentiator. The on-page GEO audit depth is also lighter than Otterly's 25+ factor analysis.

2. Hikoo

Hikoo tracks where your brand appears in AI answers across 9 engines: ChatGPT, Perplexity, Gemini, Claude, Copilot, Mistral, Grok, Google AI Mode and Google AI Overviews. The product is split into four modules. Spotlight tracks mentions, citations, position and sentiment. Battlemap compares your share of voice with competitors. Analyzer audits your pages to show how AI engines read their structure and content. Elevate turns visibility gaps into prioritized content recommendations with an expected impact.

Hikoo's strength is breadth: it is one of the few trackers in this list that also covers Mistral and Grok, which matters if your audience is European or active on X.

Pricing: Lite at €69/mo, Growth at €179/mo, Scale at €389/mo (20% off on annual billing: €55, €139 and €309/mo). 7-day free trial, no credit card, on Lite and Growth.

Best for: Small and growing businesses that want tracking, competitor share of voice and content recommendations in one dashboard, with broad engine coverage.

Trade-off: Hikoo recommends what to improve, but you still write and publish the content yourself.

3. Otterly.ai

Otterly has been in the AI visibility space since 2023, which gives them a head start on feature depth. They offer granular analytics on AI citations, including sentiment analysis, context tracking, and detailed reporting on how you're mentioned.

Their dashboard is more feature-rich than simpler tools, which is either a plus or a minus depending on your tolerance for complexity. The analytics go deeper, with breakdowns by citation type, competitor comparisons, and trend analysis.

Pricing: Lite at $29/mo (15 prompts), Standard at $189/mo (100 prompts, API and MCP), Premium at $489/mo (400 prompts). Four engines are included (ChatGPT, Perplexity, Copilot, Google AI Overviews); Google AI Mode, Gemini and Claude are paid add-ons.

Best for: Marketing teams at mid-size companies who want detailed analytics and don't mind investing time to learn the platform.

Trade-off: The learning curve is real. If you just want a quick answer on visibility, the feature density can feel overwhelming.

4. Profound

Profound positions itself as competitive intelligence for AI visibility. Rather than just tracking whether you're mentioned, it focuses on understanding the competitive landscape, who gets recommended for which queries, and how brand positioning shifts across AI platforms.

The platform offers market-level views, not just brand-level tracking. This is useful for companies that want to understand category dynamics, not just their own mentions.

Pricing: Free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews), then quote-based Enterprise pricing. Profound raised a $180M Series D at a $1.8B valuation in September 2026.

Best for: Brands and agencies that need competitive intelligence at scale. Good for strategy teams making investment decisions based on AI visibility data.

Trade-off: Overkill for individual practitioners. The competitive intelligence angle is powerful but unnecessary if you just need to track your own visibility.

5. AthenaHQ

AthenaHQ operates in the enterprise tier, offering AI visibility monitoring as part of a broader brand intelligence platform. They combine AI mention tracking with reputation monitoring, competitive analysis, and strategic recommendations.

The platform is designed for larger organizations with complex monitoring needs, multiple brands, multiple markets, and teams that need different views of the same data.

Pricing: Free Essential plan (300 credits, 5 engines), Starter at $295/mo (3,600 credits, 11 models), Enterprise on quote. AthenaHQ also ships an MCP server.

Best for: Enterprise brands managing multiple product lines or markets who need a comprehensive brand intelligence solution that includes AI visibility as one component.

Trade-off: The free plan is a first look; real use starts at $295/month, and the complexity is calibrated for larger organizations.

6. Peec AI

Peec takes a different angle, focusing specifically on PR and communications use cases. If your primary concern is how AI describes your brand in terms of reputation and perception rather than commercial recommendations, Peec is purpose-built for that.

They offer monitoring with alerts when AI platforms mention your brand, with a focus on the qualitative aspects of what's being said rather than just whether you appear.

Pricing: Starter at €85/mo (50 prompts), Pro at €205/mo (150 prompts), Advanced at €425/mo (350 prompts), Enterprise on quote. You pick 3 engines among 6; extra engines cost more. MCP is included on every paid plan since July 2026.

Best for: PR teams, communications professionals, and brands where reputation monitoring matters more than high-intent tracking.

Trade-off: Less focused on competitive commercial tracking. If your question is "does AI recommend me when someone wants to buy?", Peec's strengths lie elsewhere.

7. Scrunch AI

Scrunch AI focuses on helping content marketers understand and improve their AI visibility. The emphasis is on actionable recommendations, not just tracking. They analyze your content and suggest specific changes to improve how AI platforms perceive and reference your brand.

The tool bridges the gap between monitoring and optimization, which is useful if you want both "what's happening" and "what should I do about it."

Pricing: Starter at $300/mo (350 prompts, 3 users), Growth at $500/mo (700 prompts), Enterprise on quote. 7-day free trial on Starter. Scrunch was acquired by Sitecore in June 2026 and keeps running as a standalone platform.

Best for: Content marketers and agencies that want optimization guidance alongside visibility tracking.

Trade-off: The optimization recommendations are helpful but can feel generic. More experienced marketers may want tracking data and prefer to develop their own strategy.

8. GenRank

GenRank targets SEO professionals who are expanding into generative engine optimization. The tool maps traditional SEO concepts (rankings, keywords, competitors) onto the AI visibility landscape, making the transition more intuitive for people already fluent in SEO terminology.

If you think in terms of "rankings" and "keywords," GenRank translates AI visibility into that familiar framework.

Pricing: 7-day free trial, then Essential at $69/mo (25 prompts), Pro at $199/mo (150 prompts), Custom from $349/mo.

Best for: SEO professionals and agencies adding GEO capabilities to their existing workflow.

Trade-off: The SEO-centric framing can be limiting. AI visibility doesn't work exactly like traditional rankings, and mapping one onto the other can obscure important nuances.

9. Wix AI Visibility

Wix recently launched an AI visibility feature integrated directly into their website builder. It helps Wix users understand how their sites appear to AI search engines and whether AI platforms reference their content. The feature analyzes your Wix site and provides visibility insights without requiring a separate tool or subscription.

The significance here is scale. Wix powers millions of websites, and baking AI visibility tracking into the platform means a large number of site owners will get exposure to this data for the first time. For Wix users, the integration is seamless since there's nothing extra to install or configure.

Pricing: Included in existing Wix plans. No separate subscription required.

Best for: Wix users who want built-in AI visibility tracking without adding another tool to their stack. Particularly relevant for small business owners already on Wix who want to understand their AI presence without extra cost.

Trade-off: Limited to Wix sites only. If your site runs on WordPress, Webflow, or any other platform, this isn't an option. The analytics are also less detailed than dedicated AI visibility tools, since it's a feature within a broader platform rather than a specialized product.

10. Semrush AI Toolkit

If you're already paying for Semrush, adding their AI visibility features might make sense. They've added AI visibility tracking as an extension of their SEO platform. The advantage is that everything lives in one place, the same interface you already know, combining traditional SEO data with GEO data.

The disadvantage is the cost structure. The standalone AI Visibility Toolkit covers one domain for $99/month (25 prompts). Semrush's 2026 plans (SEO $139.95, Starter $199, Pro+ $299, Advanced $549 per month) include AI prompt tracking from Starter (50 prompts), plus MCP access. For solopreneurs who only need AI visibility, that's a lot of SEO tooling to pay for.

Pricing: AI Visibility Toolkit at $99/mo per domain, or Semrush plans with AI tracking included from $199/mo (Starter). The toolkit tracks ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews; Copilot is limited to Enterprise AIO.

Best for: Teams already deep in the Semrush ecosystem who want traditional SEO and AI visibility data in a single interface. The integration value is real if you're already using Semrush daily.

Trade-off: Expensive entry point if you don't already have Semrush. If you're starting fresh and trying to stay lean, the value proposition gets harder to justify compared to standalone AI visibility tools.

11. RankScale

RankScale has the widest engine coverage on this list: 17+ engines, including ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview, Grok, DeepSeek and Mistral. The Pro plan costs $99/month for 1,200 credits (about 4,800 AI responses). Credit-based pricing means you pay for what you scan, which is great when usage is light and predictable, awkward when it spikes.

The product itself is leaner than the enterprise tools but covers the basics: daily tracking, competitor view, source citations, prompt grouping and page audits. The UI is functional, not slick.

Pricing: $20/mo (Essentials, entry plan), $99/mo (Pro, 1,200 credits), $385/mo (Growth, 5,500 credits), $780/mo (Enterprise, 12,000 credits). 7-day free trial of Pro. MCP on Growth and Enterprise.

Best for: Teams that want the broadest engine coverage (beyond the 7 major LLMs) and are comfortable with credit-based pricing.

Trade-off: Credit math. If you scan often or run audits, you can blow through credits faster than expected. The Mentionable Growth plan at €79/mo also runs on credits (1,500 a month, up to ~115 prompts), with any overage capped by a spending limit you set.

12. LLMrefs

LLMrefs takes a keyword-first angle, with monthly AI prompt volume estimates to help you pick what to track. Its single plan covers about 10 AI engines including ChatGPT, Claude, Gemini, Grok and DeepSeek, with 500 tracked prompts for $79/month.

The volume estimates are valuable for spotting which prompts are worth tracking (versus the prompts you guessed mattered). Reports are weekly, which suits benchmarking more than day-to-day monitoring.

Pricing: 7-day free trial, no credit card. One plan at $79/mo (500 prompts).

Best for: SEO professionals and analysts who think in keywords and want wide engine coverage at a flat price.

Trade-off: Volume estimates are thin for niche prompts, where the keyword-first approach loses its main advantage. Mentionable suggests prompts from your own site and lets you define your own directly.

13. HubSpot AEO Grader and HubSpot AEO

HubSpot's free AEO Grader (formerly AI Search Grader) gives you a one-shot brand visibility score across ChatGPT, Perplexity and Gemini. No credit card, just a short form. You enter your brand, it runs a fixed set of queries, you get a report with mentions, sentiment and competitor benchmarking. Total time: under two minutes.

The catch is in the name: the grader is not a tracker. You run it once, you get a snapshot. For ongoing tracking, HubSpot now sells HubSpot AEO (launched in April 2026, built on its XFunnel acquisition): $50/month for 25 prompts tracked on ChatGPT, Perplexity and Gemini, with citations and competitor share of voice.

Pricing: Grader free. HubSpot AEO at $50/mo (25 prompts), also included in Marketing Hub Pro and Enterprise.

Best for: HubSpot users (or anyone) who wants a free first-look at their brand's AI presence before committing to a paid tracker.

Trade-off: The grader is one-shot, and the data is too volatile to base decisions on a single check. HubSpot AEO tracks 3 engines and 25 prompts at its entry price.

14. Mangools AI Search Grader

Mangools (the company behind KWFinder and SERPChecker) released their AI Search Grader in 2025. It covers 7 AI models including ChatGPT, Claude, Gemini, DeepSeek, Mistral and Llama (no Perplexity). The free tier checks 3 models without an account (ChatGPT, Mistral, Llama), all 7 with a free account. Their paid product "AI Search Watcher" adds ongoing monitoring at $15.60/month (annual).

The Mangools product is well-designed and benefits from the company's existing SEO credibility. The free coverage of 7 models is among the most generous in the free tier.

Pricing: Free (3 to 7 models depending on signup). AI Search Watcher at $15.60/mo annual (monitoring). Bundle with full Mangools SEO suite at $30.50/mo.

Best for: Existing Mangools customers and anyone wanting the broadest free LLM coverage for a one-shot check.

Trade-off: The free tier is a checker, not a tracker. The paid AI Search Watcher at $15.60/mo is cheap, but coverage and analytics are thinner than dedicated GEO platforms.

15. ZipTie

ZipTie started with AI Overviews and now tracks 7 engines: ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overviews and Bing AI Overview. Their angle is multi-country coverage, usage-based pricing and content optimization recommendations on top of tracking. Pricing starts at $42.75/month, depending on prompt slots and scan frequency.

If your business is heavily Google-AI-Overview-dependent (typical for e-commerce and local SEO), ZipTie's depth on Google AI Mode and AI Overview is a real advantage.

Pricing: Usage-based: Starter from $42.75/mo, Professional from $659.59/mo, Enterprise from $3,137.09/mo. API and MCP as a $10/month add-on. 7-day free trial, no credit card.

Best for: SEO teams whose primary AI visibility concern is Google AI Overview and AI Mode, especially in multi-country setups.

Trade-off: No Claude tracking. If Claude matters to your audience, you'll need a second platform.

AI visibility checker vs full tracker: which one do you need?

The terms get used interchangeably, but they describe two different products with different price points and use cases.

An AI visibility checker runs a one-shot scan: you enter your brand, the tool queries 3 to 7 LLMs once, and you get a snapshot. Best examples: HubSpot AEO Grader (free), Mangools AI Search Grader (free or $15.60/mo), and Mentionable's free AI visibility checker. Use a checker when you want a fast diagnostic before deciding whether to invest in ongoing tracking.

An AI visibility tracker monitors continuously: it scans your prompts daily or weekly, alerts you when visibility shifts, builds a historical view and identifies competitors gaining ground. Examples: Mentionable, Otterly, Profound, AthenaHQ, RankScale. Use a tracker when you've decided AI visibility is a real channel for your business and you need real data to act on.

The shortcut: start with a free checker to get a baseline, then move to a paid tracker if the snapshot is bad enough to justify monitoring. Most businesses see enough variance day-to-day that one-shot scans give a misleading picture. The Mentionable checker is free and only needs your URL, a quick first read before you commit to tracking.

How to run an AI visibility audit (step by step)

An AI visibility audit is the structured version of running a checker, but for your full brand and category, not just a single keyword. Here's the workflow most teams follow:

Step 1: Define your prompts. List 15 to 30 questions a real prospect would ask an LLM in your category. Mix branded queries ("is Mentionable a good GEO tool?") with unbranded category queries ("best AI visibility tools for solopreneurs"). Tools that auto-generate prompts (Mentionable, Otterly) save hours here.

Step 2: Pick your LLMs. At a minimum cover ChatGPT, Perplexity and Gemini (the top 3 by traffic). Add Grok, Copilot and Claude if your audience is technical. Add Google AI Mode and AI Overview if you care about Google traffic. The 7-LLM standard is becoming the baseline.

Step 3: Run the queries and record results. Three columns matter: (a) does your brand appear, (b) in what context (recommendation, mention, comparison, citation), (c) which competitors appear alongside or instead of you. Track for at least 2 weeks to smooth out LLM variance.

Step 4: Score and prioritize. Calculate a visibility score (mentions / total queries) per LLM. Identify the worst-performing prompts and the strongest competitors taking your slot. The output should be a 1-page diagnostic with 3 to 5 concrete actions.

Step 5: Re-audit monthly. AI visibility shifts with each model update. Re-running the audit monthly catches drops early and validates that fixes worked.

Tools that automate this audit end-to-end: Mentionable's one-shot GEO audit on Agency plans (shareable white-label report), Otterly's 25+ factor on-page audit, ZipTie's content recommendations. Doing it manually takes a full day of focused work. Doing it with a tool takes minutes.

How AI Visibility Tools Actually Work

Behind the scenes, these tools follow a similar core workflow. They query multiple LLMs with prompts relevant to your business, your industry, and your competitors. Then they analyze the responses to determine whether your brand appears, in what context, and how favorably.

The key metrics most tools track include: mention rate (how often your brand shows up), sentiment (positive, neutral, or negative framing), citation frequency (whether the AI links to your content), and competitive positioning (how you rank against competitors in AI responses).

Where tools differentiate is in the layers on top of that core. The best AI visibility tools automate prompt generation so you don't have to guess which queries matter. They track changes over time so you can spot trends. And they alert you when your visibility shifts significantly, whether that's a sudden drop or a competitor overtaking your position.

If you're coming from traditional SEO, think of it as rank tracking but for AI answers. The difference is that AI responses are longer, more nuanced, and don't follow a simple "position 1 through 10" hierarchy. Your brand might be mentioned first, mentioned alongside three competitors, or not mentioned at all, and each scenario requires a different response. This is part of what makes AI search engine optimization a distinct discipline from traditional SEO. To understand the full picture, it helps to know what is GEO (Generative Engine Optimization) and how it shapes the way these tools work.

How to Choose

The right tool depends on two things: your budget and your complexity needs.

If you're a solopreneur or consultant on a lean budget, start with something simple that covers all the major LLMs without a steep learning curve. You can always upgrade later once you understand what data actually matters to your business.

If you're a marketing team with dedicated resources, the additional depth of platforms like Otterly or Profound may justify their higher price and complexity.

If you're enterprise-level, you're probably evaluating AthenaHQ or similar platforms through a procurement process, and you don't need this roundup to find them.

If you're on a tight budget, Keyword.com's AI Tracker starts at $9.80/mo and Otterly Lite at $29/mo. Check the limits (credits, prompts, engines included) before comparing on price alone: the cheapest entry points often cover few prompts or few engines.

Here's a common pattern that shows why tool choice matters. A B2B SaaS brand can be recommended regularly by ChatGPT and barely cited by Perplexity. Once the gap is visible, the fix is often concrete: clearer technical documentation, structured data, fresher comparison pages. A simple, affordable tracker is enough to spot that gap. An enterprise tool would tell you the same thing at several times the cost.

The most common mistake? Overpaying for features you won't use. AI visibility tracking is still a young category. Start simple, learn what matters, then scale your tooling to match. A tool you actually check every week beats an expensive platform you forget about after the onboarding call.

If you're also evaluating best AI SEO tools or best GEO tools (the broader stack: tracking + content optimization + schema + llms.txt), those categories overlap but serve different primary needs. And if your business depends on local customers, take a look at AI visibility for local businesses for specific considerations that apply to you. Not sure what "good" looks like? Check our AI visibility benchmarks for 2026 to see how your numbers compare by industry.

AI Visibility vs AI Observability

These two terms sound similar but refer to completely different things. The confusion comes up often enough that it's worth clearing up.

AI visibility tools (every tool in this article) track whether AI platforms recommend your brand to users. They answer the question: "When someone asks ChatGPT or Perplexity about my industry, does my business come up?" This is a marketing and SEO concern.

AI observability tools (Datadog, Arize, LangSmith, and similar platforms) monitor the internal performance of AI models. They track things like latency, error rates, token usage, model drift, and hallucination detection. This is an engineering concern.

The categories share the word "AI" and that's about it. If you're a marketer, founder, or SEO professional trying to get your brand recommended in AI answers, you want the AI visibility tools listed above. If you're a machine learning engineer debugging production ML pipelines, you want observability tools, and this article isn't for you.

The distinction matters because searching for "AI visibility" increasingly returns results for both categories mixed together. Knowing which one you need saves you from evaluating tools that solve a completely different problem.

Related articles

• How to track AI brand mentions -- a step-by-step guide to monitoring your AI presence manually and with tools.
• Best AI SEO Tools in 2026 -- how traditional SEO tools and AI-native tools compare
• AI Visibility Benchmarks 2026 -- what "good" looks like by industry
• Why Your Website Is Invisible to AI -- diagnosing and fixing the root causes
• What Is AI Visibility? -- a clear definition and why it matters