This article is part of our guide on how to track AI mentions.
Profound is an enterprise AI visibility platform that raised a $96M Series C in February 2026, then a $180M Series D at a $1.8B valuation in September 2026. Founded in 2023, Profound is positioned for Fortune 500 brands and large organizations that need SOC 2 compliance, real-time tracking, and API-first integrations. Profound supports up to 9 AI platforms on its Enterprise tier.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Profound works, what Profound costs, and how Profound compares to Mentionable.
How does Profound track AI visibility?
Profound tracks brand visibility across AI search engines and shows where a brand is mentioned, how it's positioned, and which websites are driving AI answers. Profound monitors near real-time changes, allowing brands to catch visibility shifts quickly.
The free 7-day trial covers ChatGPT, Gemini, and Google AI Overviews. On the Enterprise tier, Profound supports up to 9 AI platforms: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search.
Profound also ships an official MCP server (since October 2025) and Profound Agents, marketing workflows billed in credits.
Profound also offers technical integrations with Akamai, AWS, Cloudflare, GA4, Vercel, and Netlify. For teams running enterprise infrastructure, Profound is built to plug into existing analytics stacks.
How much does Profound cost in 2026?
Profound is priced for enterprise. Its public pricing page now shows only two options: a free trial and a custom-priced Enterprise plan.
| Plan | Price | Prompts | LLMs included |
|---|---|---|---|
| Trial | Free for 7 days | 50 per day | 3 (ChatGPT, Gemini, AI Overviews) |
| Enterprise | Custom | Custom | Up to 9 platforms, API access, SSO |
Profound's FAQ also mentions a self-serve Agency Growth plan (400 Agent credits per month per client workspace), without a published price. The Starter ($99/month) and Growth ($399/month) plans that Profound used to list are no longer on the pricing page. Past the trial, tracking Perplexity, Copilot, Claude, or Google AI Mode means going through a custom Enterprise quote.
What does Profound do well?
Profound's near real-time tracking is a meaningful advantage. Most AI visibility tools update daily or weekly. Profound catches visibility shifts faster, which matters for brands that need to react quickly to changes.
Profound's enterprise compliance is thorough. SOC 2 Type II certified, SSO with SAML/OIDC, priority support via Slack. For Fortune 500 companies with security requirements, Profound checks all the boxes.
Profound's platform coverage on Enterprise is wide. Up to 9 AI platforms, including DeepSeek and Exa Search. For brands that need to track every AI surface, Profound has the breadth.
Profound's API-first approach with CSV exports lets teams build custom reports and integrate with existing analytics stacks. Profound's funding ($180M Series D at a $1.8B valuation in September 2026) and its 1,000+ enterprise customers confirm its position in the enterprise segment.
Profound vs Mentionable: full feature comparison
Profound and Mentionable both track AI visibility, but Profound targets Fortune 500 brands with enterprise compliance while Mentionable fits consultants, founders and in-house teams who want all LLMs included at an affordable price.
| Feature | Profound | Mentionable |
|---|---|---|
| Starting price | Custom (Enterprise), after a free 7-day trial | €79/month (Growth) |
| LLMs covered | 3 on the trial, up to 9 on Enterprise | All 7 (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview), included on every plan |
| Copilot tracking | Enterprise only | Available on all plans |
| Google AI Mode tracking | Enterprise only | Available on all plans |
| Perplexity and Claude tracking | Enterprise only | Available on all plans |
| Prompt generation | Manual entry | AI suggests up to 40 prompts from your URL, you pick the ones to track |
| Competitor intelligence | Brand positioning data | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Yes (which websites drive AI answers) | Tracks all cited domains, highlights your site vs competitors |
| Page generation | Agents draft content, from brief to finished piece | New pages: writes the missing page for prompts where AI engines answer without mentioning you (150 credits) |
| AI traffic analytics | GA4 integration | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Not specified | Positive/neutral/negative per prompt per LLM |
| MCP integration | Yes (official MCP server) | Yes (Pro and Agency plans) |
| AI assistant in the dashboard | AI Marketer (Aim): ask it about your data and the root cause behind a metric | Included on every plan: reads your project data, explains it and links to the page where you act |
| One-shot white-label GEO audit | Not available | Available on Agency plan (shareable client report under your brand) |
| Real-time tracking | Yes (near real-time) | Daily by default, or three times a week, weekly or monthly |
| SOC 2 compliance | Yes (Type II) | Not available |
| API access | Yes (Enterprise) | Not available |
| Free trial | 7 days (50 prompts per day, 3 engines) | 7 days, no credit card |
| Best for | Fortune 500 brands | Solopreneurs, growing brands, and agencies needing client-ready deliverables |
Why choose Mentionable over Profound?
Profound is the enterprise leader in AI visibility with SOC 2 compliance and $276M raised across its last two rounds. But past its free trial, Profound sells through custom Enterprise quotes, and full engine coverage (Claude, Copilot, Perplexity, Google AI Mode) sits in that tier. Mentionable includes all 7 major LLMs from day one, at published prices.
- Multi-LLM access at every price point. Profound's trial covers 3 engines, and the rest requires Enterprise. Mentionable Growth (€79/month) includes all 7 AI engines (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview) on every plan (Claude included).
- Published price, broader stack. Profound no longer publishes a self-serve price. Mentionable Growth costs €79/month for up to 115 prompts across all 7 AI engines with competitor intelligence, source tracking, and page generation included.
- Automatic prompt generation. Profound requires manual prompt entry. Mentionable scans the user's URL and suggests up to 40 relevant prompts to choose from, based on content and competitive landscape.
- No sales process for multi-LLM tracking on Growth and Pro. Getting Claude, Copilot, or Google AI Mode on Profound requires custom Enterprise pricing. Mentionable Growth and Pro are self-serve with user-chosen LLMs from signup.
- MCP integration. Like Profound, Mentionable ships an MCP server, included on its Pro and Agency plans. Users can query their visibility data, including fan-outs, sources, Reddit threads and backlinks, directly from Claude, Cursor, ChatGPT, or Claude Code.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. See the AI assistant.
- One-shot white-label GEO audit (Agency). Mentionable Agency includes a client-ready GEO audit under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources. Each section can be hidden, and the report is shared through a public link. A packaged deliverable for consultants and agencies.
- New pages and AI traffic analytics. Mentionable lists the prompts where AI engines answer without mentioning you, then writes the missing page: a markdown draft with JSON-LD, built from the pages the engines cite instead. You publish it in your CMS, paste the live URL back, and Mentionable checks whether engines start citing it. 150 credits per page. The Google Analytics 4 integration shows the sessions ChatGPT, Perplexity and other AI sources send to your site, your top pages and your share of AI traffic.
Start tracking your AI visibility across 7 AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
Profound makes sense if:
- You work for a Fortune 500 brand or large enterprise
- You need SOC 2 Type II compliance and SSO for security requirements
- You have budget for a custom Enterprise contract to get multi-platform coverage
- You want API access and custom integrations with your analytics stack
- You need near real-time tracking and priority support via Slack
- You want the broadest LLM coverage (up to 9 platforms on Enterprise)
Mentionable makes sense if:
- You want to pick from 7 major LLMs with no add-on costs
- You want AI-generated relevant prompts instead of manual entry
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You want an AI assistant that explains your data and tells new team members where to start
- You are an agency or consultant needing a one-shot white-label GEO audit
- You are a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
Profound and Mentionable both help brands understand their AI visibility. Profound is the enterprise leader with SOC 2 compliance, API-first integrations, real-time tracking, and up to 9 AI platforms for organizations with the budget to match. Mentionable provides a complete AI visibility stack with all 7 AI engines to pick from (Claude included), automatic prompt generation, competitor intelligence, source tracking, page generation, AI traffic analytics, MCP integration (Pro and Agency), an AI assistant in the dashboard, and a one-shot white-label GEO audit on Agency, at a price point built for solopreneurs, growing brands, and agencies.
Want to go deeper? Read our guide on how to track AI mentions across all major platforms, or see how Profound stacks up in our broader AI visibility tools comparison.
Related articles
- Peec AI Alternative -- how Mentionable compares to another enterprise-focused AI visibility platform.
- Otterly Alternative -- Mentionable vs Otterly for agencies and marketing teams.
- Scrunch AI Alternative -- Mentionable vs Scrunch AI for enterprise GEO monitoring.
