Best Profound Alternative for AI Visibility Tracking

This article is part of our guide on how to track AI mentions.

Profound is an enterprise AI visibility platform that raised a $96M Series C in February 2026, then a $180M Series D at a $1.8B valuation in September 2026. Founded in 2023, Profound is positioned for Fortune 500 brands and large organizations that need SOC 2 compliance, real-time tracking, and API-first integrations. Profound supports up to 9 AI platforms on its Enterprise tier.

If you're evaluating AI visibility tools, here's a detailed breakdown of how Profound works, what Profound costs, and how Profound compares to Mentionable.

How does Profound track AI visibility?

Profound tracks brand visibility across AI search engines and shows where a brand is mentioned, how it's positioned, and which websites are driving AI answers. Profound monitors near real-time changes, allowing brands to catch visibility shifts quickly.

The free 7-day trial covers ChatGPT, Gemini, and Google AI Overviews. On the Enterprise tier, Profound supports up to 9 AI platforms: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search.

Profound also ships an official MCP server (since October 2025) and Profound Agents, marketing workflows billed in credits.

Profound also offers technical integrations with Akamai, AWS, Cloudflare, GA4, Vercel, and Netlify. For teams running enterprise infrastructure, Profound is built to plug into existing analytics stacks.

How much does Profound cost in 2026?

Profound is priced for enterprise. Its public pricing page now shows only two options: a free trial and a custom-priced Enterprise plan.

Profound's FAQ also mentions a self-serve Agency Growth plan (400 Agent credits per month per client workspace), without a published price. The Starter ($99/month) and Growth ($399/month) plans that Profound used to list are no longer on the pricing page. Past the trial, tracking Perplexity, Copilot, Claude, or Google AI Mode means going through a custom Enterprise quote.

What does Profound do well?

Profound's near real-time tracking is a meaningful advantage. Most AI visibility tools update daily or weekly. Profound catches visibility shifts faster, which matters for brands that need to react quickly to changes.

Profound's enterprise compliance is thorough. SOC 2 Type II certified, SSO with SAML/OIDC, priority support via Slack. For Fortune 500 companies with security requirements, Profound checks all the boxes.

Profound's platform coverage on Enterprise is wide. Up to 9 AI platforms, including DeepSeek and Exa Search. For brands that need to track every AI surface, Profound has the breadth.

Profound's API-first approach with CSV exports lets teams build custom reports and integrate with existing analytics stacks. Profound's funding ($180M Series D at a $1.8B valuation in September 2026) and its 1,000+ enterprise customers confirm its position in the enterprise segment.

Profound vs Mentionable: full feature comparison

Profound and Mentionable both track AI visibility, but Profound targets Fortune 500 brands with enterprise compliance while Mentionable fits brands with a marketing budget and no dedicated SEO team, who want the major LLMs included from their plan.

Why choose Mentionable over Profound?

Profound is the enterprise leader in AI visibility with SOC 2 compliance and $276M raised across its last two rounds. But past its free trial, Profound sells through custom Enterprise quotes, and full engine coverage (Claude, Copilot, Perplexity, Google AI Mode) sits in that tier. Mentionable lets you pick from the major LLMs from day one, at published prices, with an action plan that tells you what to fix, write and get, in order.

• An action plan, not just a dashboard. Mentionable reads your site, your Google Search Console data and what AI engines cite, then lays out one plan over 6 months: blocking technical fixes first, then the pages that sell, the pages that carry your prompts, buying guides and comparisons, and the sources to get mentioned on. Each action comes with its reason in real data. Profound offers AI Marketer instead, which proactively identifies opportunities and helps research and write content.

• Pages drafted and rewritten. For a page to create, Mentionable drafts it from the Google top 3 and the pages AI engines cite, with JSON-LD, title and description tags, and the facts only you know highlighted instead of invented. An article to rework is rewritten from your live page. You copy it into your CMS, mark it published, and Mentionable shows when AI engines start citing it.

• Site health. Mentionable crawls your site every month, within the page limit of your plan, and flags what stops AI engines from reading or citing it, in four levels. Pages that sell get a guided fix, and an applied fix is checked off at the next crawl.

• Multi-LLM access without a sales call. Profound's trial covers 3 engines, and the rest requires Enterprise. Mentionable covers the major AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overview), Claude included, from €249/month for brands.

• Published prices, broader stack. Profound no longer publishes a self-serve price. Mentionable publishes its brand prices, from €249/month, with competitor intelligence, source tracking, and page generation included.

• Automatic question suggestions. Profound requires manual prompt entry. Mentionable scans the user's URL and suggests relevant questions to choose from, based on content and competitive landscape.

• No sales process for multi-LLM tracking. Getting Claude or Google AI Mode on Profound requires custom Enterprise pricing. Mentionable's brand plans are self-serve, with the LLMs you choose from signup.

• MCP integration. Like Profound, Mentionable ships an MCP server, included on selected plans. Users can query their visibility data, including fan-outs, sources and backlinks, directly from Claude, Cursor, ChatGPT, or Claude Code.

• AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. See the AI assistant.

• One-shot white-label GEO audit (agencies). Mentionable's agency offers include a client-ready GEO audit under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources. Each section can be hidden, and the report is shared through a public link. A packaged deliverable for agencies.

• AI traffic analytics. The Google Analytics 4 integration shows the sessions ChatGPT, Perplexity and other AI sources send to your site, your top pages and your share of AI traffic.

Start tracking your AI visibility across the major AI engines with Mentionable's 7-day free trial, no credit card required.

Which tool fits your needs?

Profound makes sense if:

• You work for a Fortune 500 brand or large enterprise
• You need SOC 2 Type II compliance and SSO for security requirements
• You have budget for a custom Enterprise contract to get multi-platform coverage
• You want API access and custom integrations with your analytics stack
• You need near real-time tracking and priority support via Slack
• You want the broadest LLM coverage (up to 9 platforms on Enterprise)

Mentionable makes sense if:

• You want to pick from the major LLMs with no add-on costs
• You want AI-generated relevant questions instead of manual entry
• You need competitor intelligence, source tracking, and page generation in one tool
• You want AI traffic analytics to see which LLMs actually send visitors
• You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
• You want an AI assistant that explains your data and tells new team members where to start
• You are an agency needing a one-shot white-label GEO audit
• You run a brand with a marketing budget and no dedicated SEO team, and want a complete AI visibility stack from €249/month

Profound and Mentionable both help brands understand their AI visibility. Profound is the enterprise leader with SOC 2 compliance, API-first integrations, real-time tracking, and up to 9 AI platforms for organizations with the budget to match. Mentionable provides a complete AI visibility stack with all the major AI engines to pick from (Claude included), automatic question suggestions, competitor intelligence, source tracking, page generation, AI traffic analytics, MCP integration, an AI assistant in the dashboard, and a one-shot white-label GEO audit for agencies, from €249/month for brands.

Want to go deeper? Read our guide on how to track AI mentions across all major platforms, or see how Profound stacks up in our broader AI visibility tools comparison.

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