LLMrefs is an AI search analytics platform founded in 2024 that takes a keyword-first approach to AI visibility tracking. Instead of asking users to define prompts manually, LLMrefs generates prompts from keywords, backed by monthly AI prompt volume estimates. LLMrefs covers 10 AI engines, one of the widest coverages available.
If you're evaluating AI visibility tools, here's a detailed breakdown of how LLMrefs works, what LLMrefs costs, and how LLMrefs compares to Mentionable.
How does LLMrefs track AI visibility?
LLMrefs flips the typical AI visibility workflow. You enter keywords (not prompts), and LLMrefs automatically generates relevant prompts, with monthly AI prompt volume estimates to show what matters. You track what people actually ask, not what you think they ask.
LLMrefs lists 10 AI engines: ChatGPT (including GPT-5), Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. That breadth is one of the widest available among AI visibility platforms.
LLMrefs' keyword-based tracking lets you enter keywords and generates "fan-out prompts" based on real conversations. Tracking a keyword like "email marketing" gives visibility across dozens of actual prompts people use.
LLMrefs also offers geo-targeting across 50+ countries and 20+ languages, plus citation and sentiment analysis.
How much does LLMrefs cost in 2026?
LLMrefs sells a single All in One plan at $79/month, presented as a limited-time offer. It includes 500 tracked prompts, weekly reports, API access, CSV exports, unlimited team members and projects, and geo-targeting across 50+ countries and 20+ languages. A 7-day free trial is available without a credit card.
| Plan | Price | Prompts | AI Engines |
|---|---|---|---|
| Free trial | $0 for 7 days | Not specified | Not specified |
| All in One | $79/month | 500 | 10 |
LLMrefs at $79/month is competitive given the 10-engine coverage.
What does LLMrefs do well?
LLMrefs' prompt volume estimates mean tracking is based on queries people actually use, not assumptions or guesses. That data-driven approach reduces the risk of tracking irrelevant prompts.
LLMrefs covers 10 AI engines including ChatGPT (GPT-5), Claude, Gemini, Grok, and DeepSeek. Few AI visibility tools match that breadth of coverage.
LLMrefs' keyword-first workflow is efficient. Enter keywords, get auto-generated prompts. Less manual prompt research, more automated discovery based on real conversation patterns.
LLMrefs' 500-prompt allowance is generous for $79/month, and unlimited team members and projects make it easy to share.
LLMrefs vs Mentionable: full feature comparison
LLMrefs and Mentionable both track AI visibility, but LLMrefs uses keyword-driven automation with maximum LLM breadth while Mentionable uses URL-based prompt generation with a broader feature stack.
| Feature | LLMrefs | Mentionable |
|---|---|---|
| Starting price | $79/month (Pro) | from €249/month (brands), 7-day trial |
| Free trial | 7 days, no credit card | 7-day free trial (full tracking) |
| AI engines/LLMs | 10 (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek) | The major AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overview) |
| Prompt generation | Keyword-first, auto-generated from keywords | URL-first, AI scans your website and suggests the relevant questions, you pick the ones to track |
| Prompt limit | 500 prompts | Set by the brand plan, tracked every day |
| Competitor intelligence | Not specified | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Citation analysis included | Tracks all cited domains, highlights your site vs competitors |
| Action plan | Content gap insights and content and outreach opportunities, no prioritized plan described | A monthly action plan: blocking fixes, pages that sell, pages to create or rework, sources to get, in order, each with its reason |
| Page generation | Not available | Pages drafted from the Google top 3 and the pages AI engines cite, articles rewritten from your live page, title and description tags, copy for your CMS |
| Site health | AI crawlability checker for one page at a time (bot blocking, JSON-LD, meta tags), no site crawl described | Monthly crawl of your site, checks on four levels, guided fixes checked off at the next crawl |
| AI traffic analytics | Not available | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Included | Positive/neutral/negative per prompt per LLM |
| MCP integration | Not available | Yes, on the plans that include it |
| AI assistant in the dashboard | Not available | Included: reads your project data, explains it and links to the page where you act |
| One-shot white-label GEO audit | Not available | Available for agencies (shareable client report under your brand) |
| Geo-targeting | 50+ countries, 20+ languages | Per country, for each question, in the markets of your brand |
| Prompt volume data | Monthly AI prompt volume estimates | Not available |
| Best for | Keyword researchers, broad LLM coverage | Brands with a marketing team and no dedicated SEO, and agencies |
Why choose Mentionable over LLMrefs?
LLMrefs excels at keyword-driven prompt discovery with prompt volume estimates and 10-engine coverage. Mentionable takes a different approach: instead of starting with keywords, Mentionable scans your website and builds your tracking automatically. For users who want more than tracking, Mentionable adds an action plan that tells you what to do next, in order.
- An action plan, not just a dashboard. Mentionable reads your site, your Google Search Console data and what AI engines cite, then lays out a monthly action plan: blocking technical fixes first, then the pages that sell, the pages that carry your prompts, buying guides and comparisons, and the sources to get mentioned on. Each action comes with its reason in real data. LLMrefs surfaces content gap insights and content and outreach opportunities, without describing a prioritized plan.
- Pages drafted and rewritten. For a page to create, Mentionable drafts it from the Google top 3 and the pages AI engines cite, with JSON-LD, title and description tags, and the facts only you know highlighted instead of invented. An article to rework is rewritten from your live page. You copy it into your CMS, mark it published, and Mentionable shows when AI engines start citing it.
- Site health. Mentionable crawls your site every month and flags what stops AI engines from reading or citing it, in four levels. Pages that sell get a guided fix, and an applied fix is checked off at the next crawl.
- URL-first setup vs keyword research. LLMrefs requires entering keywords to generate prompts. Mentionable scans the user's URL and auto-generates relevant questions with no keyword research needed.
- Competitor intelligence built in. Mentionable automatically extracts and ranks every competitor mentioned alongside your brand across the tracked LLMs. LLMrefs does not offer normalized competitor intelligence.
- AI traffic analytics. The Google Analytics 4 integration shows the sessions ChatGPT, Perplexity and other AI sources send to your site, your top pages and your share of AI traffic. LLMrefs offers neither page generation nor AI traffic analytics.
- MCP integration. Mentionable ships an MCP server, on the plans that include it, which LLMrefs does not offer. Users can query their visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code.
- AI assistant in the dashboard. Mentionable includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. LLMrefs does not include an in-app assistant. See the AI assistant.
- One-shot white-label GEO audit (agencies). Mentionable agencies get a client-ready GEO audit under their brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources, each section can be hidden, shared through a public link. A packaged deliverable for agencies.
Start tracking your AI visibility across the major AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
LLMrefs makes sense if:
- You want one of the widest LLM coverages available (10 AI engines)
- You prefer keyword-first prompt generation based on real conversation data
- You want prompt volume estimates to prioritize what to track
- You need geo-targeting across 50+ countries and 20+ languages
- You have budget for $79/month and need broad, data-driven tracking
- You want to track what people actually ask AI, not guess at prompts
Mentionable makes sense if:
- You want to pick from the major LLMs, from €249/month for brands
- You want AI-generated relevant questions from your website URL, not keyword research
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT (on the plans that include it)
- You want an AI assistant that explains your data and tells new team members where to start
- You are an agency needing a one-shot white-label GEO audit
- You are a brand with a marketing team and no dedicated SEO, looking for a complete AI visibility stack
LLMrefs and Mentionable take fundamentally different approaches to AI visibility. LLMrefs excels at data-driven prompt discovery with prompt volume estimates and offers one of the widest LLM coverages available (10 engines). Mentionable provides a broader feature stack (competitor intelligence, source tracking, page generation, AI traffic analytics) with a simpler URL-based setup, plus work on your site and outreach for mentions. LLMrefs fits users who prioritize breadth of LLM coverage and keyword-driven research. Mentionable fits brands with a marketing team and no dedicated SEO, and agencies, who want a complete, easy-to-use AI visibility platform.
