This article is part of our guide on how to track AI mentions.
MarketMuse is a content intelligence platform founded in 2013 and acquired by Siteimprove in October 2024. MarketMuse uses AI to analyze topic authority, identify content gaps, and score content quality. It is used by enterprise publishers, content teams, and SEO professionals who want data-driven content strategy.
MarketMuse is not an AI visibility tool. It does not track whether ChatGPT or Perplexity mention your brand. But MarketMuse is relevant to the AI visibility conversation because the content you create with MarketMuse's guidance may influence whether LLMs cite your brand. Here's how MarketMuse works and how it compares to Mentionable.
How does MarketMuse work?
MarketMuse analyzes your website's content and compares it against competitors and the broader topic landscape. Its core features include topic modeling (identifying related subtopics you should cover), content scoring (grading your content against top-performing pages), competitive content analysis (showing where competitors have stronger topical authority), and content briefs (generating outlines with recommended topics, questions, and word counts).
MarketMuse does not track AI mentions, brand visibility in LLMs, or prompt-based monitoring. It operates in the content planning and optimization space, not the AI visibility tracking space.
That said, MarketMuse's approach to building topical authority and comprehensive content coverage aligns with what LLMs tend to cite. Content that scores well in MarketMuse's system often has the depth and semantic coverage that AI models reference in their responses.
How much does MarketMuse cost in 2026?
Since the Siteimprove acquisition, MarketMuse has reorganized its plans into Free, Optimize, Research, and Strategy. The official pricing page no longer displays prices for the paid plans: you book a demo to get a quote. The figures below come from third-party reviews and may differ from your quote.
| Plan | Price | Queries | Key features |
|---|---|---|---|
| Free | $0/month | 10/month | Limited content analysis |
| Optimize | ~$99/month (reported) | Not public | Content scoring and optimization |
| Research | ~$249/month (reported) | Not public | Topic research and content briefs |
| Strategy | ~$499/month (reported) | Not public | Content planning at site level |
MarketMuse measures usage in "queries" (content analyses). The free tier allows basic exploration but is too limited for regular content planning.
What does MarketMuse do well?
MarketMuse's topic modeling is genuinely sophisticated. It identifies not just keywords but semantic relationships between topics, helping content teams build comprehensive topical authority. This goes deeper than keyword density tools.
MarketMuse's competitive content analysis shows exactly where competitors have stronger coverage on specific topics. This gap analysis is actionable: you know which articles to write and which existing pages to expand.
The content brief generator produces detailed outlines with recommended subtopics, questions to answer, and target word counts. For content teams producing high volumes of articles, this saves significant research time.
MarketMuse's content scoring system also provides a clear benchmark. You can grade existing content and track improvements over time, which helps prioritize content refresh efforts.
MarketMuse vs Mentionable: full feature comparison
MarketMuse and Mentionable operate in different spaces. MarketMuse optimizes content for search. Mentionable tracks AI chatbot visibility.
| Feature | MarketMuse | Mentionable |
|---|---|---|
| Primary function | Content intelligence and planning | AI visibility tracking |
| Starting price | On quote (reported from ~$99/month) | From €249/month for brands, 7-day trial |
| ChatGPT tracking | No | Yes |
| Perplexity tracking | No | Yes |
| Gemini tracking | No | Yes |
| Google AI Mode | No | Yes |
| Topic modeling | Yes (core feature) | Not available |
| Content scoring | Yes (vs competitors) | Page audits score a page /100 by category, with quick wins and schema suggestions |
| Content briefs | Yes (AI-generated outlines) | Not available |
| Action plan | Inventory prioritizes what to create and optimize (Strategy plan), plus 1 to 5 content strategy documents per month on paid plans | One plan over 6 months: blocking fixes, pages that sell, pages to create or rework, sources to get, in order, each with its reason |
| Page generation | Generative AI in Optimize to write faster | Pages drafted from the Google top 3 and the pages AI engines cite, articles rewritten from your live page, title and description tags, copy for your CMS |
| Site health | Not specified | Monthly crawl of your site, with a page limit set by your plan, 4 levels of checks, guided fixes checked off at the next crawl |
| Competitor intelligence | Content gap analysis | AI mention frequency, ranking per LLM and per prompt |
| Source/citation tracking | Not available | Tracks all domains cited by LLMs |
| AI traffic analytics | Not available | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Prompt generation | Not applicable | AI suggests relevant questions from your URL, you pick the ones to track |
| MCP integration | Not available | Yes, on selected plans |
| AI assistant in the dashboard | Not available | Included on every plan: reads your project data, explains it and links to the page where you act |
| One-shot white-label GEO audit | Not available | Available in the agency offers (shareable client report under your brand) |
| Best for | Content teams, enterprise publishers | Brands with a marketing budget and no dedicated SEO team, and agencies tracking AI visibility |
Beyond tracking, Mentionable turns its data into an action plan, then helps you do the work:
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An action plan, not just a dashboard. Mentionable reads your site, your Google Search Console data and what AI engines cite, then lays out one plan over 6 months: blocking technical fixes first, then the pages that sell, the pages that carry your prompts, buying guides and comparisons, and the sources to get mentioned on. Each action comes with its reason in real data. MarketMuse's Strategy plan prioritizes what to create and optimize through its Inventory, and paid plans include 1 to 5 content strategy documents per month, without tracking what AI engines cite.
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Pages drafted and rewritten. For a page to create, Mentionable drafts it from the Google top 3 and the pages AI engines cite, with JSON-LD, title and description tags, and the facts only you know highlighted instead of invented. An article to rework is rewritten from your live page. You copy it into your CMS, mark it published, and Mentionable shows when AI engines start citing it.
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Site health. Mentionable crawls your site every month, within the page limit of your plan, and flags what stops AI engines from reading or citing it, in four levels. Pages that sell get a guided fix, and an applied fix is checked off at the next crawl.
AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. See the AI assistant.
Which tool fits your needs?
MarketMuse makes sense if:
- You need data-driven content planning with topic modeling and competitive analysis
- You produce high volumes of content and want to prioritize topics strategically
- You want to score and benchmark your content against competitors
- You need detailed content briefs for writers
- Your primary goal is building topical authority for search engines
Mentionable makes sense if:
- You want to know whether ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and Google AI Overview recommend your brand
- You need prompt-based tracking across all the major AI engines (Claude included)
- You want automatic prompt generation from your website URL
- You need to track which competitors AI mentions alongside your brand
- You want AI traffic analytics to measure actual visitors from LLMs
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT, on selected plans
- You want an AI assistant that explains your data and tells new team members where to start
- You are an agency needing a one-shot white-label GEO audit
MarketMuse and Mentionable are complementary tools. MarketMuse helps you create content with the topical depth and authority that LLMs tend to cite. Mentionable tracks whether that investment in content actually translates into AI visibility. Many brands use a content optimization tool alongside an AI visibility tracker to close the loop between content creation and AI recommendations.
Start tracking your AI visibility across the major AI engines with Mentionable's 7-day free trial, no credit card required.
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