Profound and AthenaHQ both target enterprise teams, but they come from different places. Profound raised a $96M Series C in February 2026, then a $180M Series D in September 2026 at a $1.8B valuation, to build compliance-first AI visibility for large enterprises. AthenaHQ raised $2.7M in seed funding, with Y Combinator backing, and focuses on helping teams actually create content, not just monitor visibility.
Compliance-first vs. execution-first. Both enterprise-grade, different emphases.
How pricing works
Profound's pricing page now shows a 7-day free trial (50 prompts per day on ChatGPT, Gemini, and Google AI Overviews), then Enterprise at custom pricing. Full coverage across up to 9 engines, plus SOC 2 compliance and SSO, sits in the Enterprise tier.
AthenaHQ takes a different approach. Their free Essential plan covers 5 engines with 300 credits. Starter at $295/month includes 11 AI models and 3,600 credits. Enterprise at custom pricing adds custom features.
The difference is clear: beyond the trial, Profound is sold through Enterprise contracts. AthenaHQ publishes a self-serve price and gives you broad model coverage from Starter.
Where Profound stands out
Real-time tracking is Profound's technical differentiator. Visibility updates happen as changes occur, not on a daily or weekly schedule. If catching changes immediately matters to your workflow, that's meaningful.
For enterprise procurement, Profound checks the compliance boxes: SOC 2 Type II certification, SSO with SAML/OIDC support, and the documentation Fortune 500 companies require before signing contracts.
They've earned G2 Leader status for AEO tools (Winter 2026), which provides social proof from actual enterprise users.
At the Enterprise tier, their platform coverage expands to 9 engines, including DeepSeek and Exa Search that many competitors don't track yet.
Where AthenaHQ stands out
AthenaHQ includes 11 AI models from its Starter tier. No Enterprise contract needed to track Claude or Copilot. That's a significant philosophical difference from Profound's Enterprise-first approach.
Their Action Center is the real differentiator. AthenaHQ doesn't just tell you where you're not visible. It provides AI agents that help create content to fix those gaps. Profound monitors. AthenaHQ helps you execute.
For e-commerce businesses, their Shopify and GA4 integrations tie AI visibility to actual revenue attribution. That's data Profound doesn't provide.
The founding team includes ex-Google Search and DeepMind engineers, which shows in the technical depth of the product.
Which one fits you?
Profound makes sense if SOC 2 compliance documentation is a procurement requirement, you need SSO/SAML for enterprise identity management, real-time tracking (not just daily updates) is essential, Fortune 500 procurement processes are involved, and you want the G2 Leader in the category.
AthenaHQ makes sense if you want broad model coverage at a published self-serve price, the Action Center's content creation tools would accelerate your workflow, you run e-commerce and want Shopify/GA4 revenue attribution, content execution is your bottleneck (not just visibility monitoring), and you prefer Y Combinator-backed technical depth.
The bottom line
Both are enterprise tools with enterprise pricing.
Profound is built for compliance-first Fortune 500 procurement. If your organization requires SOC 2 documentation and SSO before any tool gets approved, Profound is designed for that conversation.
AthenaHQ is built for execution-first content teams. If your bottleneck is creating the content that improves visibility (not just knowing where you're invisible), the Action Center provides differentiated value.
Different priorities, different products.
Not enterprise? Mentionable offers a 7-day free trial for AI visibility tracking, with an AI assistant that explains your data on every plan. Start simple at €79/month (Growth), upgrade when you actually need enterprise features.
