This article is part of our guide on how to track AI mentions.
Scrunch AI is a GEO monitoring platform founded in 2023. Scrunch raised $26M (Mayfield, Decibel, Homebrew, GTM Capital), and Sitecore acquired it in June 2026 (about $225M according to Bloomberg). Scrunch continues to operate as a standalone platform. Scrunch AI positions itself as an enterprise player in AI visibility tracking, with features like GA4 integration for AI bot traffic, persona-based segmentation, and a unique Agent Experience Platform (AXP) for optimizing websites for LLM crawlers.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Scrunch AI works, what Scrunch AI costs, and how Scrunch AI compares to Mentionable.
How does Scrunch AI track AI visibility?
Scrunch AI tracks brand visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, Google AI Overviews, and Meta AI, according to Scrunch AI's pricing page. Scrunch AI's monitoring dashboard shows where and how a brand gets mentioned across AI-generated responses, with citations tracking included on every plan.
Scrunch AI allows users to create custom prompts and segment them by persona, topic, funnel stage, and region. Scrunch AI's granular segmentation is designed for enterprise marketing teams running detailed analysis across different audience segments.
Scrunch AI's Optimization Insights feature analyzes why specific pages perform well or poorly in AI responses. Scrunch AI identifies improvement opportunities, though execution of changes requires external tools.
Scrunch AI also offers the Agent Experience Platform (AXP), which lets brands build AI-optimized versions of their website specifically designed for LLM crawlers. AXP is unique to Scrunch AI and not commonly found in other AI visibility tools.
Scrunch AI integrates with GA4 to show AI bot traffic, identifying which AI crawlers visit a website and how often. Scrunch AI is SOC 2 Type II compliant and supports SSO for enterprise security requirements.
How much does Scrunch AI cost in 2026?
Scrunch AI Starter costs $300/month ($250/month billed annually) for 350 prompts and 3 users. Scrunch AI Growth costs $500/month ($417/month billed annually) for 700 prompts and 5 users. Enterprise pricing is custom. Annual plans receive a 17% discount (2 months free).
Additional users on Scrunch AI cost $25/month each. The Business and Agency plans Scrunch listed before no longer appear on its pricing page.
| Plan | Price | Prompts | Users |
|---|---|---|---|
| Starter | $300/month | 350 | 3 |
| Growth | $500/month | 700 | 5 |
| Enterprise | Custom | Custom | Custom |
Scrunch AI offers a 7-day free trial on Starter. Mentionable offers a 7-day free trial with no credit card required on all plans.
What does Scrunch AI do well?
Scrunch AI's GA4 integration for AI bot traffic is genuinely valuable. Scrunch AI shows actual AI referral traffic data, connecting visibility scores to real website visits. For brands that want to measure the business impact of AI mentions, Scrunch AI's traffic data adds a layer most tools don't provide.
Scrunch AI's persona and funnel segmentation is thorough. Scrunch AI lets users analyze AI visibility by audience segment, buyer journey stage, and topic. For enterprise marketing teams running multi-segment strategies, Scrunch AI's segmentation depth is useful.
Scrunch AI's security credentials are solid. SOC 2 Type II compliance and SSO support mean Scrunch AI meets the procurement requirements of enterprise organizations. For companies with strict security policies, Scrunch AI checks the necessary boxes.
Scrunch AI's Agent Experience Platform (AXP) is genuinely different. Building a parallel, AI-optimized version of a website for LLM crawlers is an approach that Scrunch AI pioneered and that most competitors do not offer.
Scrunch AI vs Mentionable: full feature comparison
Scrunch AI and Mentionable both track AI visibility, but Scrunch AI is an enterprise platform priced at $300+/month while Mentionable Growth starts at €79/month for solopreneurs, growing brands, and agencies.
| Feature | Scrunch AI | Mentionable |
|---|---|---|
| Starting price | $300/month | €79/month (Growth) |
| LLMs covered | 7 (ChatGPT, Gemini, Perplexity, Claude, AI Mode, AI Overviews, Meta AI) | All 7 (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview), included on every plan |
| Claude tracking | Included | Included on every plan (15 credits per scan) |
| Meta AI tracking | Included | Not available |
| Prompt generation | Manual creation with persona segmentation | AI suggests up to 40 prompts from your URL, you pick the ones to track |
| Competitor intelligence | Presence, position and sentiment per competitor | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Citations tracking on every plan | Tracks all cited domains, highlights your site vs competitors |
| AI traffic analytics | GA4 integration for AI bot traffic | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Not specified | Positive/neutral/negative per prompt per LLM |
| MCP integration | Scrunch MCP (account login, read and write) | Yes (Pro and Agency plans) |
| One-shot white-label GEO audit | On-page AXP optimization (not a client-ready deliverable) | Available on Agency plan (shareable client report under your brand) |
| AI assistant in the dashboard | Scrunchie: ask questions about your AI search data in natural language | Included on every plan: reads your project data, explains it and links to the page where you act |
| Agent Experience Platform | Yes (AXP) | Not available |
| SOC 2 / SSO | SOC 2 Type II, SSO | Not available |
| Data refresh frequency | Not specified on the pricing page | Daily by default, or three times a week, weekly or monthly |
| Free trial | 7 days on Starter | 7 days, no credit card |
| Best for | Enterprise marketing teams | Solopreneurs, growing brands, and agencies needing client-ready deliverables |
Why choose Mentionable over Scrunch AI?
Scrunch AI is an enterprise platform with SOC 2 compliance, persona segmentation, and the Agent Experience Platform, priced at $300+/month. Mentionable provides the core AI visibility features most brands actually need at more than 3x lower cost, without enterprise complexity.
- More than 3x lower entry price. Scrunch AI starts at $300/month. Mentionable Growth costs €79/month for up to 115 prompts across all 7 AI engines. Mentionable Pro at €149/month for up to 231 prompts across all 7 AI engines with 3 projects is still half of Scrunch AI's entry tier.
- Automatic prompt generation. Scrunch AI requires manual prompt creation with persona and funnel segmentation. Mentionable scans the user's URL and suggests up to 40 relevant prompts to choose from in minutes.
- Source tracking tied to action. Both tools track citations. Mentionable tracks every source domain cited by LLMs in the user's category, then surfaces the Reddit threads and backlink opportunities behind them.
- New pages. Mentionable lists the prompts where AI engines answer without mentioning you, then writes the missing page: a markdown draft with JSON-LD, built from the pages the engines cite instead. You publish it in your CMS, paste the live URL back, and Mentionable checks whether engines start citing it. 150 credits per page.
- Free trial on every plan. Scrunch AI offers a 7-day trial on Starter. Mentionable offers 7 days with no credit card on every plan, so users can evaluate before committing.
- MCP integration (Pro and Agency). Like Scrunch AI, Mentionable ships an MCP server. Users can query their visibility data directly from Claude, Cursor, ChatGPT, or Claude Code, from €149/month on Pro.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. See the AI assistant.
- One-shot white-label GEO audit (Agency). Mentionable Agency includes a client-ready GEO audit under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources. Each section can be hidden, and the report is shared through a public link. A shareable deliverable for consultants and agencies.
Start tracking your AI visibility across 7 AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
Scrunch AI makes sense if:
- You need SOC 2 Type II compliance and SSO for enterprise security requirements
- You want GA4 integration to measure AI bot traffic directly
- You need persona and funnel-stage segmentation for multi-segment marketing strategies
- You're interested in the Agent Experience Platform (AXP) for AI-optimized web content
- You have budget for $300+/month and want a vendor now backed by Sitecore
Mentionable makes sense if:
- You want to pick from 7 major LLMs with no add-on costs
- You want AI-generated relevant prompts instead of manual prompt creation
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics from Google Analytics 4 next to your AI visibility data
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You want an AI assistant that explains your data and tells new team members where to start
- You are an agency or consultant needing a one-shot white-label GEO audit
- You are a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
- You want to start with a 7-day free trial before committing any money
Scrunch AI and Mentionable both track AI visibility across multiple LLMs. Scrunch AI offers 7 AI platforms on every plan (Meta AI included), enterprise security credentials, and unique features like the Agent Experience Platform. Mentionable offers a lower entry price (€79/month on Growth vs $300/month on Scrunch AI), automatic prompt generation, a broader analytics stack including competitor intelligence, source tracking, page generation, an AI assistant in the dashboard, MCP integration (Pro and Agency), and a one-shot white-label GEO audit on Agency. Scrunch AI is built for enterprise marketing teams. Mentionable fits consultants, founders, in-house teams and agencies needing client-ready deliverables.
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- Peec AI Alternative -- Mentionable vs Peec AI for marketing teams.
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