Local Visibility

Someone asks ChatGPT for the best physiotherapist in their city. ChatGPT writes a paragraph, names three practices, and next to that paragraph it draws a map with ten businesses on it, each with a rating and a review count. Your practice is in the paragraph. It is not on the map.

That is a specific problem with a specific fix, and until now nothing told you it was happening.

What does Mentionable's local visibility show?

Mentionable reads the business map that ChatGPT and Google AI Overview attach to their answers, on every scan of your tracked prompts, and turns it into seven answers about where your business stands.

Your presence in the map. How often your business appears in the map, across every result that carried one over the period.

Your average rank, and where it is going. Your mean position among the businesses shown, compared with the previous period.

Text against map. Answers that cite you without putting you in the map, and maps you appear in without being named in the text. Two different gaps, counted separately.

Your rating and reviews against the field. Your score and your review count next to the median of the businesses that appear alongside you.

Who occupies the map. Every business seen over the period, from the most recurrent to the rarest, with its average rank, its rating and the number of maps it appeared in.

Where the map is anchored. The dominant city across the businesses returned, so you know which market the ranking actually describes.

The prompts that trigger a map. The questions where text alone is not the whole answer.

A map at the top of the page places the businesses geographically, each point carrying its average rank, yours in your brand colour. Only ChatGPT returns coordinates, so the panel says how many businesses could not be placed instead of quietly dropping them.

Which AI engines return a business map?

Two of the seven engines Mentionable tracks: ChatGPT and Google AI Overview.

ChatGPT attaches a map of businesses to answers with local intent, around ten of them, each with a name, a rank, a rating and a review count, and, when it has them, an address and coordinates. Google AI Overview returns a local pack, shorter, usually three businesses, with a rating and a review count but no coordinates.

Perplexity, Gemini, Copilot, Google AI Mode and Claude answer local questions in text only. No map, nothing to read. That is why local visibility is its own page rather than a column in the dashboard: it describes a signal that only two engines emit.

Why does the map matter more than the text on a local question?

Because on a local question the map is the answer, and the text is the commentary.

Someone reading an AI answer about a dentist in their neighbourhood does not read four paragraphs and then decide. They look at the panel of businesses, the ratings, the number of reviews, and they pick. A business named in the text but absent from the map is a name without a phone number, an address or a review count next to it.

This is also why Mentionable separates the two results instead of merging them into one visibility score. The two gaps have different fixes:

• Cited in the text, absent from the map. Your content is doing its job. Your business listing is what the engine cannot find or cannot match. That is a listing problem: your Google Business Profile, your categories, your address consistency across directories.
• In the map, absent from the text. The engine knows your business exists and places it correctly, but has nothing to say about you. That is a content problem: nothing on the web explains what you do well enough for the AI to write a sentence about it.

A single visibility number would have averaged those two into something you cannot act on.

Who is this for?

Any business whose customers ask an AI a question with a place in it. A dental practice, a law firm, a restaurant, a plumber, a gym, a hotel, a local agency. Anyone running several locations, where each city is its own ranking. And agencies with local clients, who need to show a client where they stand in the map that their prospects actually look at.

If your market has no geography, this page will simply never appear for your project, and nothing changes for you.

How do I enable local visibility?

You do not. Mentionable reads the map on the prompts you already track, and the Local visibility page appears in your project's navigation once your scans have returned maps on at least two distinct prompts over the last 30 days.

One map on one prompt can land on a project that has nothing local about it, which is why one is not enough. Two distinct prompts means the signal is real.

You do not need to name a city for a map to appear. ChatGPT decides on its own that a question deserves one, and it often decides that on questions with no place in them at all: "Which farms run team building days?" or "I need help with my social media strategy, who should I contact?" both return a map. If your market has a physical dimension, the signal usually shows up without you doing anything.

Can my own AI read the local data?

Yes, through the Mentionable MCP server. The get_prompt_result tool returns the businesses of a result under localPlaces, as an opt-in field: an agent reading through your history does not pay for the business map unless it asks for it.

That means your own AI can cross the map with the rest of your data, for example compare the ratings of the businesses ranked above you, or find which prompts put you in the map without naming you. The MCP server is available on Pro and Agency.

Which plans include local visibility?

All of them. Local visibility is included on Growth at €79/month, Pro at €149/month and Agency at €299/month, and during the 7-day free trial.

Reading the map consumes no extra credits. It comes from the scans you already run on your tracked prompts, so a project that tracks local questions gets the page at no additional cost.

On an Agency white-label workspace, the page carries the agency's brand, and the client's own business shows in the agency's colour on the map.