This article is part of our AI visibility tools comparison.
Your leadership asks for a budget to track the brand in ChatGPT. You open five pricing pages: one counts prompts, another counts credits, a third charges for each engine separately, and the fourth shows no price at all. Comparing them in ten minutes is impossible.
This page does that work for you. Public pricing for 11 tools, taken from their own pages on November 7, 2026, with what each price really includes and what it leaves out. Competitor prices are copied as displayed, in their own currency; they change often, so check them before you sign.
How much does an AI visibility tool cost in 2026?
Paid entry plans range from $29/month to $300/month depending on the tool, and full plans often go past $400/month. The table shows the first paid price of each tool and what it covers.
| Tool | First paid price | Volume included | Engines included at that price | Trial or free plan |
|---|---|---|---|---|
| Otterly | $29/month excl. tax (Lite) | 15 prompts | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini, AI Mode and Claude as add-ons | Free trial |
| HubSpot AEO | $50/month | 25 prompts | ChatGPT, Gemini, Perplexity | 25 free prompts, no card |
| Meteoria | €75/month (Starter) | 25 daily prompts | 3 of your choice among 7, others extra | One-week trial |
| Qwairy | €79/month excl. tax (Starter) | 2,500 credits (1 prompt = 1 credit) | Engines read through the interface, including ChatGPT, Claude, Gemini, AI Mode | Free plan with 120 credits |
| Peec AI | $95/month (Starter) | 50 prompts, 1 project, 1 country | 3 of your choice, others $30 to $140/month each | Free trial (length not stated) |
| Semrush AI Visibility Toolkit | $99/month | 25 prompts | See Semrush's page | No free trial for the toolkit |
| Ahrefs Brand Radar | €179/month (AI Visibility Index) | 83 prompts a day on the index | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude | Small tracking included from Ahrefs Lite |
| AthenaHQ | $295/month (Starter) | 3,600 credits (1 credit = 1 AI response) | 11 models, including Claude | Free plan with 300 credits |
| Scrunch AI | $300/month (Starter) | 350 prompts | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta | 7 days, no card |
| Profound | Quote-based (Enterprise) | Custom | Up to 9 engines | 7-day free trial, 50 prompts a day |
| Mentionable | €249/month (Presence) | 50 questions, 1 country, 4 written articles a month | 3 AI engines of your choice among ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overview | 7 days, no card |
Sources: each tool's official pricing page, checked on November 7, 2026. Dollar prices are those displayed from the United States; some tools show another currency in Europe.
Why these prices don't compare line by line
Three things change from one tool to the next, and they matter more than the headline price.
The unit you buy. Otterly, Peec AI, Meteoria, HubSpot and Scrunch sell a number of prompts. AthenaHQ sells credits, one credit per AI response. Qwairy also sells credits, with unlimited prompts: a prompt uses 1 credit, a content brief uses 50. With credits, the real volume depends on how you use the tool.
The engines included. Peec AI and Meteoria include 3 engines of your choice and charge for the rest. Otterly includes ChatGPT, AI Overviews, Perplexity and Copilot, then charges for AI Mode and Gemini ($9 to $149/month) and Claude ($29 to $439/month). At Peec AI, Perplexity and Claude are reserved for Enterprise. Full coverage often costs twice the entry price.
What comes after measurement. This is the most expensive difference, because you pay it in team time. A measurement tool tells you where you stand; your team then has to write the pages, fix the site and earn citations. The next section details what each price includes beyond the dashboard.
What each price includes beyond measurement
Otterly adds GEO page audits (1,000 to 10,000 a month depending on the plan) and recommendations, capped at 3 a week on Lite. API and MCP come with Standard ($189/month, 100 prompts). Premium costs $489/month for 400 prompts.
Peec AI goes up to $245/month (Pro, 150 prompts, 3 countries, API) and $495/month (Advanced, 350 prompts, Looker Studio). Enterprise is quote-based, with unlimited prompts and up to 13 models.
Meteoria includes unlimited seats, countries, projects and brands from €75/month. Pro (€175) adds AI-ready content, Advanced (€420) AI log analysis and Looker Studio, Enterprise (from €700) API, MCP, Reddit and SSO. Its Optimize page lists content creation as coming soon.
Qwairy includes Content Studio (briefs) and an MCP server from Starter, the API with Growth (€199 excl. tax), AI crawler analytics and Looker Studio with Business (€449 excl. tax). Its Action Center gives prioritized recommendations.
AthenaHQ includes unlimited prompts, topics and competitors on Starter within the credit limit, and announces on-page and off-page actions with a content optimization agent. The recommendation engine is on Enterprise.
Semrush sells its AI toolkit at $99/month for 25 prompts, with 50 more prompts for $60/month. The plans that combine SEO and AI search show €190/month (50 prompts) and €286/month (100 prompts) on semrush.com in Europe.
Ahrefs Brand Radar charges €179/month for the AI Visibility Index, and custom prompts from €47/month, billed per check. Core Ahrefs plans cost €119 to €419/month.
HubSpot AEO costs $50/month ($45 billed annually) for 25 prompts, with prioritized recommendations. Each extra brand is another $50 instance.
Scrunch includes 350 custom prompts, 1,000 industry prompts, 5 page audits and 3 personas at $300/month. Growth costs $500/month for 700 prompts.
Profound no longer publishes self-serve prices: a 7-day free trial, then quote-based Enterprise.
How much does Mentionable cost?
Mentionable sells 3 brand plans, plus a Custom plan. Each plan sets everything you get: questions, countries, AI engines and articles. Each question is asked every day to each AI engine you select. A brand never sees credits, and hitting a limit offers the next plan, never an overage bill.
| Plan | Price | Questions | AI engines of your choice | Countries | Written articles a month | Outreach |
|---|---|---|---|---|---|---|
| Presence | €249/month | 50 | 3 | 1 | 4 | No |
| Influence | €449/month | 100 | 4 | 2 | 8 | 200 contacts |
| Reference | €799/month | 150 | All | 3 | 15 | 500 contacts |
| Custom | By appointment | Volume, several brands | All | Custom | Custom | Custom |
Every plan includes daily tracking, the monthly action plan, a site crawl (up to 2,000 pages) with its fixes, the Google Search Console and Google Analytics 4 connections, the MCP server and the AI assistant. AI engines are chosen among ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and Google AI Overview. The trial lasts 7 days, no credit card.
Agencies have their own plans, with the white-label GEO audit: see agency pricing.
How to choose by budget and team
If you have an SEO on the team and only want the data, a measurement tool is enough. Otterly or HubSpot AEO to test with a few prompts, Peec AI or Qwairy to track more volume, Ahrefs or Semrush if you already pay for their SEO suite.
If you are an international brand with enterprise procurement, Profound and AthenaHQ sell enterprise contracts, with a price to match.
If your marketing team has no dedicated SEO, the tool's price matters less than the work it leaves you. Mentionable measures by country and by question, then takes on the action plan, the fixes, the written articles and, from Influence, outreach to the sites AI engines cite. Try it for 7 days without a card, on your own questions.
