AthenaHQ is a premium GEO platform founded in 2024 by Andrew Yan and Alan Yao, both former Google Search and DeepMind engineers. AthenaHQ raised $2.7M in seed funding (including a $2.2M round in June 2025) from Y Combinator and prominent SEO investors to build an enterprise-grade AI visibility platform with automated content optimization capabilities.
If you're evaluating AI visibility tools, here's a detailed breakdown of how AthenaHQ works, what AthenaHQ costs, and how AthenaHQ compares to Mentionable.
How does AthenaHQ track AI visibility?
AthenaHQ positions itself as more than monitoring. AthenaHQ's Olympus Dashboard tracks brand visibility across up to 11 AI models on the Starter plan (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral), providing a unified "GEO Score" that combines citation count, sentiment, traffic impact, and query types.
AthenaHQ's standout feature is the Action Center. Instead of just showing where visibility is missing, AthenaHQ uses automated agents to help create content that fills gaps. For teams running large content operations, that workflow integration can save significant time.
AthenaHQ also offers direct Shopify and GA4 integrations, which lets ecommerce brands connect AI visibility metrics to actual revenue attribution. That's something most AI visibility tools don't provide.
How much does AthenaHQ cost in 2026?
AthenaHQ has simplified its pricing to three tiers. AthenaHQ Essential is free, with 300 credits across 5 AI engines. AthenaHQ Starter costs $295/month for 3,600 credits across 11 AI models. AthenaHQ Enterprise is custom-priced, with no published floor.
| Plan | Price | Credits | AI models |
|---|---|---|---|
| Essential | Free | 300 | 5 |
| Starter | $295/month | 3,600 | 11 |
| Enterprise | Custom | Custom | 11 |
AthenaHQ uses a credit system. Running prompts, generating reports, and using the Action Center all consume credits. Extra credits and API access are sold as add-ons, priced on request.
What does AthenaHQ do well?
AthenaHQ's coverage is broad. The Starter plan tracks 11 AI models, including DeepSeek, Mistral, Grok, and Meta AI, and the free Essential plan lets teams test the product on 5 engines before paying.
AthenaHQ's Action Center for execution is valuable for teams that struggle with acting on insights. Most tools stop at "here's where you're not visible." AthenaHQ's automated agents help create content to address visibility gaps.
AthenaHQ's Shopify and GA4 integrations let ecommerce brands tie AI visibility to revenue. For DTC brands, that attribution is meaningful and hard to find elsewhere.
The engineering pedigree is strong. Former Google Search and DeepMind engineers built AthenaHQ, and Y Combinator backed it. The product reflects that technical depth.
AthenaHQ vs Mentionable: full feature comparison
AthenaHQ and Mentionable both track AI visibility, but AthenaHQ is an enterprise GEO platform with content automation while Mentionable is a complete AI visibility stack for brands with a marketing team and no dedicated SEO.
| Feature | AthenaHQ | Mentionable |
|---|---|---|
| Starting price | Free (Essential, 300 credits), then $295/month (Starter) | From €249/month for brands, 7-day trial |
| LLMs covered | 11 on Starter (ChatGPT, Perplexity, Claude, Gemini, Copilot, AI Overviews, AI Mode, Grok, DeepSeek, Meta AI, Mistral), 5 on Essential | The major AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overview), chosen per project |
| Pricing model | Credit-based (300 free, 3,600 on Starter) | Fixed monthly offers per brand: questions tracked daily, markets, articles, and outreach from the second offer |
| Prompt generation | Action Center content agents | Suggests up to 40 prompts from your URL |
| Competitor intelligence | Competitor benchmarking via GEO Score | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Included in GEO Score | Tracks all cited domains, highlights your site vs competitors |
| Action plan | Content recommendations (free Essential), on-page and off-page actions (Starter), Athena Recommendation Engine (Enterprise) | One plan over 6 months: blocking fixes, pages that sell, pages to create or rework, sources to get, in order, each with its reason |
| Page generation | Content Agents draft articles and comparison pages from visibility gaps | Pages drafted from the Google top 3 and the pages AI engines cite, articles rewritten from your live page, title and description tags, copy for your CMS |
| Site health | Not specified (robots.txt and llms.txt management for AI crawlers on Starter) | Monthly crawl of your site, 4 levels of checks, guided fixes checked off at the next crawl |
| AI traffic analytics | Shopify/GA4 integrations | Google Analytics 4 integration shows sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Included | Positive/neutral/negative per prompt per LLM |
| Ecommerce attribution | Shopify + GA4 revenue tracking | Not available |
| AI assistant in the dashboard | Ask Athena (AI copilot that answers questions on your visibility data) | Included on every plan: reads your project data, explains it and links to the page where you act |
| MCP integration | Remote MCP server (OAuth, read-only) | Yes |
| One-shot white-label GEO audit | Not available | Available in the agency offers (shareable client report under your brand) |
| Free trial | Free Essential plan | 7 days, no credit card |
| Best for | Enterprise brands and ecommerce | Brands with a marketing team and no dedicated SEO, and agencies needing client-ready deliverables |
Why choose Mentionable over AthenaHQ?
AthenaHQ is built for enterprise brands with large content teams and budgets starting at $295/month. Mentionable puts measuring, improving your site and getting mentions in one tool, with a 7-day free trial and no card to start, and an action plan that tells you what to do next, in what order.
- An action plan, not just a dashboard. Mentionable reads your site, your Google Search Console data and what AI engines cite, then lays out one plan over 6 months: blocking technical fixes first, then the pages that sell, the pages that carry your prompts, buying guides and comparisons, and the sources to get mentioned on. Each action comes with its reason in real data. AthenaHQ offers content recommendations and on-page and off-page actions, with its Athena Recommendation Engine reserved for Enterprise.
- Pages drafted and rewritten. For a page to create, Mentionable drafts it from the Google top 3 and the pages AI engines cite, with JSON-LD, title and description tags, and the facts only you know highlighted instead of invented. An article to rework is rewritten from your live page. You copy it into your CMS, mark it published, and Mentionable shows when AI engines start citing it.
- Site health. Mentionable crawls your site every month and flags what stops AI engines from reading or citing it, in four levels. Pages that sell get a guided fix, and an applied fix is checked off at the next crawl.
- Three levers, not only tracking. Mentionable measures AI visibility by market and question, lays out a monthly action plan for your site, and automates outreach to earn the mentions AI engines cite. Other tools measure, some add work on the site, and none automates external mentions.
- Fixed offers, no credits to count. AthenaHQ charges credits for every action. Mentionable brand offers fix the questions, markets and articles up front, and agencies get their own offers, from €299/month, on the agency pricing page.
- Self-serve setup in minutes. Sign up, enter your URL, and Mentionable suggests up to 40 prompts to choose from. No sales team, no onboarding calls, no waiting.
- Complete AI visibility stack. Competitor intelligence, source tracking, sentiment analysis, and AI traffic analytics through Google Analytics 4 are all included.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. See the AI assistant.
- MCP integration. Like AthenaHQ, Mentionable ships an MCP server, and it exposes fan-outs, sources and backlink opportunities alongside visibility data.
- One-shot white-label GEO audit (agencies). Mentionable's agency offers include a shareable client report under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas, and top sources, with each section easy to hide. A shareable deliverable for agencies.
Start tracking your AI visibility across the major AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
AthenaHQ makes sense if:
- You run an ecommerce brand and need Shopify/GA4 revenue attribution
- You have a content team that can act on Action Center recommendations
- You need 11 AI models tracked, including DeepSeek, Mistral, Grok, and Meta AI
- You have budget for $295+/month for enterprise-grade GEO capabilities, or want to start on a free plan
- You want automated content creation agents, not just monitoring
- You need a unified GEO Score combining multiple visibility factors
Mentionable makes sense if:
- You want the major AI engines in one tool, with no add-ons to buy
- You want AI-generated relevant prompts instead of manual setup
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You want an AI assistant that explains your data and tells new team members where to start
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You are an agency needing a one-shot white-label GEO audit
- You are a brand with a marketing team and no dedicated SEO, looking for AI visibility, your site and mentions in one tool, from €249/month
- You want to try before committing with a 7-day free trial
AthenaHQ and Mentionable serve different segments of the AI visibility market. AthenaHQ is a serious enterprise platform with Y Combinator backing, automated content agents, and ecommerce attribution, built for brands with large content teams and budgets to match. Mentionable provides a broader AI visibility stack (competitor intelligence, source tracking, page generation, AI traffic analytics, an AI assistant in the dashboard, outreach for mentions), built for brands with a marketing team and no dedicated SEO that want measurement, site work and mentions in one place.
