AthenaHQ is a premium GEO platform founded in 2024 by Andrew Yan and Alan Yao, both former Google Search and DeepMind engineers. AthenaHQ raised $2.7M in seed funding (including a $2.2M round in June 2025) from Y Combinator and prominent SEO investors to build an enterprise-grade AI visibility platform with automated content optimization capabilities.
If you're evaluating AI visibility tools, here's a detailed breakdown of how AthenaHQ works, what AthenaHQ costs, and how AthenaHQ compares to Mentionable.
How does AthenaHQ track AI visibility?
AthenaHQ positions itself as more than monitoring. AthenaHQ's Olympus Dashboard tracks brand visibility across up to 11 AI models on the Starter plan (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral), providing a unified "GEO Score" that combines citation count, sentiment, traffic impact, and query types.
AthenaHQ's standout feature is the Action Center. Instead of just showing where visibility is missing, AthenaHQ uses automated agents to help create content that fills gaps. For teams running large content operations, that workflow integration can save significant time.
AthenaHQ also offers direct Shopify and GA4 integrations, which lets ecommerce brands connect AI visibility metrics to actual revenue attribution. That's something most AI visibility tools don't provide.
How much does AthenaHQ cost in 2026?
AthenaHQ has simplified its pricing to three tiers. AthenaHQ Essential is free, with 300 credits across 5 AI engines. AthenaHQ Starter costs $295/month for 3,600 credits across 11 AI models. AthenaHQ Enterprise is custom-priced, with no published floor.
| Plan | Price | Credits | AI models |
|---|---|---|---|
| Essential | Free | 300 | 5 |
| Starter | $295/month | 3,600 | 11 |
| Enterprise | Custom | Custom | 11 |
AthenaHQ uses a credit system. Running prompts, generating reports, and using the Action Center all consume credits. Extra credits and API access are sold as add-ons, priced on request.
What does AthenaHQ do well?
AthenaHQ's coverage is broad. The Starter plan tracks 11 AI models, including DeepSeek, Mistral, Grok, and Meta AI, and the free Essential plan lets teams test the product on 5 engines before paying.
AthenaHQ's Action Center for execution is valuable for teams that struggle with acting on insights. Most tools stop at "here's where you're not visible." AthenaHQ's automated agents help create content to address visibility gaps.
AthenaHQ's Shopify and GA4 integrations let ecommerce brands tie AI visibility to revenue. For DTC brands, that attribution is meaningful and hard to find elsewhere.
The engineering pedigree is strong. Former Google Search and DeepMind engineers built AthenaHQ, and Y Combinator backed it. The product reflects that technical depth.
AthenaHQ vs Mentionable: full feature comparison
AthenaHQ and Mentionable both track AI visibility, but AthenaHQ is an enterprise GEO platform with content automation while Mentionable is a complete AI visibility stack built for solopreneurs and growing brands.
| Feature | AthenaHQ | Mentionable |
|---|---|---|
| Starting price | Free (Essential, 300 credits), then $295/month (Starter) | €79/month (Growth) |
| LLMs covered | 11 on Starter (ChatGPT, Perplexity, Claude, Gemini, Copilot, AI Overviews, AI Mode, Grok, DeepSeek, Meta AI, Mistral), 5 on Essential | All 7 (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview), included on every plan |
| Pricing model | Credit-based (300 free, 3,600 on Starter) | Fixed monthly price with a credit pool: 1,500 (Growth, up to 115 prompts), 3,000 (Pro, up to 231 prompts), 5,000 (Agency) credits |
| Prompt generation | Action Center content agents | Suggests up to 40 prompts from your URL |
| Competitor intelligence | Competitor benchmarking via GEO Score | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Included in GEO Score | Tracks all cited domains, highlights your site vs competitors |
| Page generation | Content Agents draft articles and comparison pages from visibility gaps | Writes the missing page for prompts where AI engines answer without mentioning you: markdown + JSON-LD, built from the pages they cite instead (150 credits) |
| AI traffic analytics | Shopify/GA4 integrations | Google Analytics 4 integration shows sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Included | Positive/neutral/negative per prompt per LLM |
| Ecommerce attribution | Shopify + GA4 revenue tracking | Not available |
| AI assistant in the dashboard | Ask Athena (AI copilot that answers questions on your visibility data) | Included on every plan: reads your project data, explains it and links to the page where you act |
| MCP integration | Remote MCP server (OAuth, read-only) | Yes (Pro and Agency plans) |
| One-shot white-label GEO audit | Not available | Available on Agency plan (shareable client report under your brand) |
| Free trial | Free Essential plan | 7 days, no credit card |
| Best for | Enterprise brands and ecommerce | Solopreneurs, growing brands, and agencies needing client-ready deliverables |
Why choose Mentionable over AthenaHQ?
AthenaHQ is built for enterprise brands with large content teams and budgets starting at $295/month. Mentionable delivers a complete AI visibility stack at a fraction of the cost, with no sales calls and no complex onboarding process.
- Far lower price for daily tracking. Mentionable Growth costs €79/month for up to 115 prompts across all 7 AI engines, vs $295/month for AthenaHQ Starter. Mentionable Pro at €149/month for up to 231 prompts across all 7 AI engines with 3 projects is still about half of AthenaHQ's entry tier.
- Credits only where they cost something. AthenaHQ charges credits for every action. Every Mentionable plan is a fixed monthly price with a credit pool (1,500, 3,000 or 5,000 credits), and only scans, page audits, page generation, and Reddit enrichment use credits. Any overage is capped by a spending limit you set. Agency is €299/month with 5,000 credits, unlimited projects, and all 7 AI engines.
- Self-serve setup in minutes. Sign up, enter your URL, and Mentionable suggests up to 40 prompts to choose from. No sales team, no onboarding calls, no waiting.
- Complete AI visibility stack. Competitor intelligence, source tracking, sentiment analysis, Reddit signals, and AI traffic analytics through Google Analytics 4 are all included from the Growth plan, and page generation writes the missing page for any prompt where AI engines do not mention you (150 credits).
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. It never uses credits. See the AI assistant.
- MCP integration (Pro and Agency). Like AthenaHQ, Mentionable ships an MCP server, and it exposes fan-outs, sources, Reddit threads and backlink opportunities alongside visibility data.
- One-shot white-label GEO audit (Agency). Mentionable Agency includes a shareable client report under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas, and top sources, with each section easy to hide. A shareable deliverable for consultants and agencies.
Start tracking your AI visibility across 7 AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
AthenaHQ makes sense if:
- You run an ecommerce brand and need Shopify/GA4 revenue attribution
- You have a content team that can act on Action Center recommendations
- You need 11 AI models tracked, including DeepSeek, Mistral, Grok, and Meta AI
- You have budget for $295+/month for enterprise-grade GEO capabilities, or want to start on a free plan
- You want automated content creation agents, not just monitoring
- You need a unified GEO Score combining multiple visibility factors
Mentionable makes sense if:
- You want all 7 major AI engines on every plan with no add-on costs
- You want AI-generated relevant prompts instead of manual setup
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics to see which LLMs actually send visitors
- You want an AI assistant that explains your data and tells new team members where to start
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You are an agency or consultant needing a one-shot white-label GEO audit
- You are a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month
- You want to try before committing with a 7-day free trial
AthenaHQ and Mentionable serve different segments of the AI visibility market. AthenaHQ is a serious enterprise platform with Y Combinator backing, automated content agents, and ecommerce attribution, built for brands with large content teams and budgets to match. Mentionable provides a broader AI visibility stack (competitor intelligence, source tracking, page generation, AI traffic analytics, an AI assistant in the dashboard) at a fraction of the cost, designed for solopreneurs and growing brands who want simple, affordable, continuous tracking.
