Peec AI and Profound both target marketing teams with budget. Peec sells self-serve plans from €85/month; Profound, which raised a $180M Series D in September 2026, sells Enterprise contracts after a 7-day free trial. But they emphasize completely different capabilities. Peec brings sentiment analysis and GDPR compliance. Profound brings real-time tracking and SOC 2 certification.
Very different value propositions.
What you get at entry level
At Peec AI's Starter tier (€85/month), you get 50 prompts across 3 models of your choice, plus their sentiment analysis features. Extra models require paid add-ons, and Claude is an upgrade.
Profound's pricing page shows a 7-day free trial with 50 prompts a day on ChatGPT, Gemini and AI Overviews. After that, pricing is Enterprise and quote-based, with up to 9 AI engines.
So Peec gives you a public, self-serve price. Profound gives you broader coverage, but only through an enterprise contract. And Peec puts sentiment analysis at the center of its product.
Where Peec AI stands out
Sentiment analysis is Peec's core differentiator. They don't just report whether AI mentions your brand. They tell you how AI describes it. Positive, neutral, or negative? That's valuable context for brand management that Profound doesn't provide.
Peec also tracks which pages and content drive your AI mentions. If you're planning content strategy, understanding source attribution helps you make informed decisions about where to invest.
For European operations, Peec was built in Berlin with GDPR as a foundational requirement. If your organization needs EU data handling compliance, Peec is designed for that conversation from the start.
They support 115+ languages, which matters for international brands operating across diverse markets.
Where Profound stands out
Real-time tracking is Profound's technical edge. Visibility updates happen as changes occur, not on a schedule. For teams that need to catch changes immediately, that speed matters.
Profound's compliance credentials target Fortune 500 procurement: SOC 2 Type II certification, SSO with SAML/OIDC support. If your organization requires these certifications before approving any vendor, Profound checks those boxes.
They've earned G2 Leader status for AEO tools, providing third-party validation from enterprise users.
At the Enterprise tier, Profound tracks up to 9 AI engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, AI Overviews and Exa Search.
Which one fits you?
Peec AI makes sense if sentiment analysis matters to your brand strategy, you need documented GDPR compliance for European operations, a public price from €85/month matters more than enterprise coverage, source tracking would inform your content decisions, and you're operating primarily in European markets.
Profound makes sense if SOC 2 compliance is a procurement requirement, real-time tracking (not scheduled updates) is essential, SSO/SAML is needed for enterprise identity, Fortune 500 procurement processes are involved, and you need up to 9 AI engines on an enterprise contract.
The bottom line
Different budgets, completely different strengths.
Peec AI tells you how AI perceives your brand. That sentiment layer is differentiated and valuable for brand management.
Profound tells you in real-time whether AI mentions you, with enterprise compliance documentation to prove the data is trustworthy.
If you need sentiment understanding, Peec. If you need compliance and speed, Profound.
Want to try before committing? Mentionable offers AI visibility tracking with a 7-day free trial, and an AI assistant that explains your data on every plan. See if monitoring matters to your business before committing to a paid plan elsewhere.
