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Your CEO asked ChatGPT "what's the best cold email software for a sales team?". Two competitors in the answer, not you. The screenshot lands in your inbox with one line: "why them?".
Answering that takes a benchmark. A visibility score on its own won't do. You need your brand next to your competitors, on the questions your customers ask, in each AI engine and in each country where you sell. And behind every gap, the reason.
Why benchmark your AI visibility against competitors
On Google, you can see who ranks above you. In AI answers there is no public ranking: each answer happens in a private conversation, and it changes from one engine to another and from one country to another.
Your competitors can be recommended on your most important questions for months without you knowing. The benchmark makes that visible every day, with numbers you can bring to a leadership meeting.
What the benchmark compares
Mentionable asks your tracked questions every day to the AI engines you picked, among ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and Google AI Overview. For each answer, it records the brands named. The benchmark then crosses four axes:
- Questions: where you are named, where a competitor is named instead of you.
- AI engines: a competitor can dominate ChatGPT and be almost absent from Perplexity.
- Countries: your competitors in France are not necessarily the ones in Germany or Spain. The country selector filters every view.
- Time: who is gaining, who is slipping, and since when.
Your competitors, found for you
You don't list competitors by hand. Every brand named in an answer arrives as a suggestion on the Competitors page. You confirm the real competitors and reject the rest (a media site, a marketplace, a brand from another sector) in one click. Two entries for the same brand? Merge them and add aliases, so "Acme", "Acme Inc." and "AcmeCRM" count as one brand.
The competitors AI recommends are not always the ones you know. A brand you never meet in sales calls can be the one ChatGPT names first.
Your rank, and the gap to close
The Competitors page ranks brands by mentions on your questions over the period you choose. Your row shows your rank and the gap: how many mentions separate you from the leader, or from the top 3.
Above the ranking, a heatmap crosses competitors and AI engines. Filter on one engine or one country, and the ranking follows. Share of voice turns it all into a percentage of the conversation, the simplest number to follow month after month.
The sites that cite your competitors, and not you
The ranking tells you who wins. The sources tell you why. Click a competitor to open its page:
- the questions where it appears, to see the exact moments it takes your place;
- its mentions on each AI engine, to see where its strength comes from;
- its trend over time, to spot a competitor that is accelerating;
- the sites AI engines cite when they recommend it: a comparison article, a review site, a directory that names it and never you.
Those sites are your work list. They flow into your action plan as sources to obtain, grouped by question. From the Influence plan, Mentionable can reach out to them to get your brand mentioned, with mention campaigns. Sources tracking gives the full view of every site cited on your questions. Before going after those sites, your own pages can be checked against the audit checklist for AI search.
New challengers, flagged early
A brand on 2 of your questions this month can be on 10 next month. The weekly recap email lists the new competitors that appeared on your questions, with the number of questions where they show up. You see the challenger while there is still time to react.
A real-world scenario
A brand selling a cold email tool tracks 15 questions in France and Germany. The benchmark shows:
- In France, on ChatGPT, two large international players take most questions. The brand appears on 4 of 15.
- In France, on Perplexity, a smaller competitor with an active blog appears on 11. The brand is on 6.
- In Germany, a local player the team had never heard of leads on every engine.
The competitor pages tell the rest. The smaller French competitor is cited by three comparison articles the brand never approached. The German player is cited by a local business directory. Each gap calls for a different action, and the marketing team knows where to start.
Who it is for
Marketing directors who need to explain to leadership why a competitor gets recommended and the brand does not, with numbers by country and by engine.
Traffic managers who run the action plan. The sites that cite competitors become the list of mentions to obtain.
Agencies reporting to clients. Showing a client who replaces them in AI answers, and why, is a stronger conversation than a visibility score alone.
Try it yourself
Start your 7-day free trial to see who AI recommends instead of you. Enter your URL, choose your questions, and get your benchmark against competitors from the first answers. No credit card. To compare the tools themselves, see our AI visibility tools pricing comparison.
Related articles
- Share of Voice - measure how much of the AI conversation you take against your competitors.
- Sources and Citations Tracking - every site the engines cite on your questions.
- AI Visibility by Country - your visibility and your competitors', country by country.