You are mentioned in 60% of the AI answers to your tracked questions. That sounds good. But your main competitor is mentioned even more often, sometimes twice in the same answer, and a newcomer shows up week after week. Your mention rate says 60%. Your share of the conversation is closer to 25%.
Share of voice gives you the part of the picture that absolute numbers miss: how much of the AI recommendations in your market actually go to you.
What share of voice measures
Every answer an AI engine gives to one of your questions names brands. Mentionable counts them all: your mentions, and the mentions of every competitor the engines name.
Your share of voice is your part of that total. If the engines name brands 200 times over the period and 50 of those mentions are yours, you take 25% of the conversation. If your main competitor accounts for 70, they take 35%.
It is the number to put in front of a management committee: not "are we visible?", but "how much of the space do we hold compared with the others?".
Your share, on the dashboard
The Share of voice widget of your dashboard ranks the brands that take the most mentions, with their percentage. Your brand is always on the list, highlighted, even when it is not in the top: it is the one you compare.
The widget follows the dashboard filters:
- Period: the last 7 days, the last 30 days, or a custom range. Compare two periods to see whether your share grows after the pages you published or the mentions you obtained.
- AI engine: your share on ChatGPT alone, or on Perplexity alone. You might take 40% of the mentions on Claude and 10% on Perplexity.
- Theme: your share on one family of questions, for instance your enterprise offer versus your entry offer.
You can place the widget where you want on your dashboard, and it appears in the shared view you give to your management or your client.
Share of voice by engine and by theme
The breakdowns are where share of voice becomes useful. An overall 25% can hide a brand that leads on one engine and is absent from another, or that dominates one theme and does not exist on the next.
A high share on one engine and a low share on another points to a targeted gap, not a general problem. A low share on one theme tells you which questions to work on first in your action plan.
Share of voice versus mention rate
Mentionable shows both, and they answer different questions.
Mention rate is absolute: "you are mentioned in 60% of the answers". It tells you how often the engines think of you.
Share of voice is relative: "you take 25% of the mentions". It tells you how you compare with everyone else.
A 60% mention rate with a 50% share means you are the reference in your market. A 60% mention rate with a 15% share means you are one name among many, and your competitors collectively take far more of the recommendations. The gap between the two tells you how crowded your market is in AI answers.
Share of voice versus competitor tracking
Share of voice is one number: the part you take. Competitor tracking explains who takes the rest, on which questions, on which engines and thanks to which sources.
Use share of voice to measure progress month after month. Use competitor tracking to decide what to do to move it.
Who it is for
Marketing directors who report to management. "Our share of voice in AI answers went from 12% to 22% this quarter" is a sentence a committee understands, and it holds even when the number of tracked questions changes.
Traffic managers who need to know whether the work pays off. A share that rises on the theme you worked on is the proof.
Agencies that set targets with their clients. Share of voice gives a realistic benchmark against the competitors actually present in the client's market.
Try it yourself
Start your 7-day free trial and see your share of voice after your first scans. Every offer includes it, updated after every scan. No credit card required.
Related articles
- AI Competitor Tracking - who takes the rest of the conversation, and why.
- Visibility Dashboard - your mention rate next to your share of voice.
- Multi-LLM Tracking - the daily tracking behind the calculation.