This article is part of our guide on how to track AI mentions.
Scrunch AI is a GEO monitoring platform founded in 2023. Scrunch raised $26M (Mayfield, Decibel, Homebrew, GTM Capital), and Sitecore acquired it in June 2026 (about $225M according to Bloomberg). Scrunch continues to operate as a standalone platform. Scrunch AI positions itself as an enterprise player in AI visibility tracking, with features like GA4 integration for AI bot traffic, persona-based segmentation, and a unique Agent Experience Platform (AXP) for optimizing websites for LLM crawlers.
If you're evaluating AI visibility tools, here's a detailed breakdown of how Scrunch AI works, what Scrunch AI costs, and how Scrunch AI compares to Mentionable.
How does Scrunch AI track AI visibility?
Scrunch AI tracks brand visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Mode, Google AI Overviews, and Meta AI, according to Scrunch AI's pricing page. Scrunch AI's monitoring dashboard shows where and how a brand gets mentioned across AI-generated responses, with citations tracking included on every plan.
Scrunch AI allows users to create custom prompts and segment them by persona, topic, funnel stage, and region. Scrunch AI's granular segmentation is designed for enterprise marketing teams running detailed analysis across different audience segments.
Scrunch AI's Optimization Insights feature analyzes why specific pages perform well or poorly in AI responses. Scrunch AI identifies improvement opportunities, though execution of changes requires external tools.
Scrunch AI also offers the Agent Experience Platform (AXP), which lets brands build AI-optimized versions of their website specifically designed for LLM crawlers. AXP is unique to Scrunch AI and not commonly found in other AI visibility tools.
Scrunch AI integrates with GA4 to show AI bot traffic, identifying which AI crawlers visit a website and how often. Scrunch AI is SOC 2 Type II compliant and supports SSO for enterprise security requirements.
How much does Scrunch AI cost in 2026?
Scrunch AI Starter costs $300/month ($250/month billed annually) for 350 prompts and 3 users. Scrunch AI Growth costs $500/month ($417/month billed annually) for 700 prompts and 5 users. Enterprise pricing is custom. Annual plans receive a 17% discount (2 months free).
Additional users on Scrunch AI cost $25/month each. The Business and Agency plans Scrunch listed before no longer appear on its pricing page.
| Plan | Price | Prompts | Users |
|---|---|---|---|
| Starter | $300/month | 350 | 3 |
| Growth | $500/month | 700 | 5 |
| Enterprise | Custom | Custom | Custom |
Scrunch AI offers a 7-day free trial on Starter. Mentionable offers a 7-day free trial with no credit card required.
What does Scrunch AI do well?
Scrunch AI's GA4 integration for AI bot traffic is genuinely valuable. Scrunch AI shows actual AI referral traffic data, connecting visibility scores to real website visits. For brands that want to measure the business impact of AI mentions, Scrunch AI's traffic data adds a layer most tools don't provide.
Scrunch AI's persona and funnel segmentation is thorough. Scrunch AI lets users analyze AI visibility by audience segment, buyer journey stage, and topic. For enterprise marketing teams running multi-segment strategies, Scrunch AI's segmentation depth is useful.
Scrunch AI's security credentials are solid. SOC 2 Type II compliance and SSO support mean Scrunch AI meets the procurement requirements of enterprise organizations. For companies with strict security policies, Scrunch AI checks the necessary boxes.
Scrunch AI's Agent Experience Platform (AXP) is genuinely different. Building a parallel, AI-optimized version of a website for LLM crawlers is an approach that Scrunch AI pioneered and that most competitors do not offer.
Scrunch AI vs Mentionable: full feature comparison
Scrunch AI and Mentionable both track AI visibility, but Scrunch AI is an enterprise platform priced at $300+/month while Mentionable is built for brand marketing teams that want to measure, improve their site and earn mentions in one place.
| Feature | Scrunch AI | Mentionable |
|---|---|---|
| Starting price | $300/month | From €249/month (brands), 7-day trial |
| LLMs covered | 7 (ChatGPT, Gemini, Perplexity, Claude, AI Mode, AI Overviews, Meta AI) | The major AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overview), included on every plan |
| Claude tracking | Included | Included |
| Meta AI tracking | Included | Not available |
| Prompt generation | Manual creation with persona segmentation | AI suggests relevant prompts from your URL, you pick the ones to track |
| Competitor intelligence | Presence, position and sentiment per competitor | Auto-extracted, normalized, ranked per LLM and per prompt |
| Source/citation tracking | Citations tracking on every plan | Tracks all cited domains, highlights your site vs competitors |
| Page generation | AXP generates an AI-friendly version of your site; written content generation not specified | Pages drafted from the Google top 3 and the pages AI engines cite, articles rewritten from your live page, title and description tags, copy for your CMS |
| Action plan | Insights on opportunities and content gaps (no ordered plan specified) | One plan over 6 months: blocking fixes, pages that sell, pages to create or rework, sources to get, in order, each with its reason |
| Site health | Page Audits with actionable fixes (5 on Starter, 10 on Growth), full-site crawl not specified | Monthly crawl of your site, 4 levels of checks, guided fixes checked off at the next crawl |
| AI traffic analytics | GA4 integration for AI bot traffic | Google Analytics 4 integration: sessions from ChatGPT, Perplexity and other AI sources |
| Sentiment analysis | Not specified | Positive/neutral/negative per prompt per LLM |
| MCP integration | Scrunch MCP (account login, read and write) | Yes |
| One-shot white-label GEO audit | On-page AXP optimization (not a client-ready deliverable) | Available in the agency offers (shareable client report under your brand) |
| AI assistant in the dashboard | Scrunchie: ask questions about your AI search data in natural language | Included on every plan: reads your project data, explains it and links to the page where you act |
| Agent Experience Platform | Yes (AXP) | Not available |
| SOC 2 / SSO | SOC 2 Type II, SSO | Not available |
| Data refresh frequency | Not specified on the pricing page | Daily by default, or three times a week, weekly or monthly |
| Free trial | 7 days on Starter | 7 days, no credit card |
| Best for | Enterprise marketing teams | Brand marketing teams without a dedicated SEO team, and agencies needing client-ready deliverables |
Why choose Mentionable over Scrunch AI?
Scrunch AI is an enterprise platform with SOC 2 compliance, persona segmentation, and the Agent Experience Platform, priced at $300+/month. Mentionable brings the three levers of AI visibility into one tool: measuring where your brand is cited, improving your site, and earning the mentions AI engines pick up, with an action plan that tells you what to do next and no enterprise setup to get through.
- An action plan, not just a dashboard. Mentionable reads your site, your Google Search Console data and what AI engines cite, then lays out one plan over 6 months: blocking technical fixes first, then the pages that sell, the pages that carry your prompts, buying guides and comparisons, and the sources to get mentioned on. Each action comes with its reason in real data. Scrunch AI offers insights on opportunities and content gaps, plus Page Audits with actionable fixes (5 on Starter, 10 on Growth).
- Pages drafted and rewritten. For a page to create, Mentionable drafts it from the Google top 3 and the pages AI engines cite, with JSON-LD, title and description tags, and the facts only you know highlighted instead of invented. An article to rework is rewritten from your live page. You copy it into your CMS, mark it published, and Mentionable shows when AI engines start citing it.
- Site health. Mentionable crawls your site every month and flags what stops AI engines from reading or citing it, in four levels. Pages that sell get a guided fix, and an applied fix is checked off at the next crawl.
- Measurement, site and mentions in one plan. Scrunch AI starts at $300/month for tracking. Mentionable's brand plans, from €249/month, add the work that follows the measurement: the monthly action plan for your site, the articles written for your gaps, and the outreach that gets your brand mentioned on the sites AI engines cite.
- Automatic prompt generation. Scrunch AI requires manual prompt creation with persona and funnel segmentation. Mentionable scans the user's URL and suggests relevant prompts to choose from in minutes.
- Source tracking tied to action. Both tools track citations. Mentionable tracks every source domain cited by LLMs in the user's category, then surfaces the backlink opportunities behind them and runs the outreach to earn those mentions.
- Free trial without a card. Scrunch AI offers a 7-day trial on Starter. Mentionable offers 7 days with no credit card, so users can evaluate before committing.
- MCP integration. Like Scrunch AI, Mentionable ships an MCP server. Users can query their visibility data directly from Claude, Cursor, ChatGPT, or Claude Code.
- AI assistant in the dashboard. Every Mentionable plan includes an AI assistant. You ask a question in plain words, such as why a competitor gets cited more often, and it answers from your project's data, then links to the page where you act. See the AI assistant.
- One-shot white-label GEO audit (agencies). Mentionable's agency offers include a client-ready GEO audit under your brand: competitor ranking, personas, competitor matrix, prompt coverage, recommendations, content ideas and top sources. Each section can be hidden, and the report is shared through a public link. A shareable deliverable for agencies that sell GEO to their clients.
Start tracking your AI visibility across the major AI engines with Mentionable's 7-day free trial, no credit card required.
Which tool fits your needs?
Scrunch AI makes sense if:
- You need SOC 2 Type II compliance and SSO for enterprise security requirements
- You want GA4 integration to measure AI bot traffic directly
- You need persona and funnel-stage segmentation for multi-segment marketing strategies
- You're interested in the Agent Experience Platform (AXP) for AI-optimized web content
- You have budget for $300+/month and want a vendor now backed by Sitecore
Mentionable makes sense if:
- You want to pick from the major LLMs with no add-on costs
- You want AI-generated relevant prompts instead of manual prompt creation
- You need competitor intelligence, source tracking, and page generation in one tool
- You want AI traffic analytics from Google Analytics 4 next to your AI visibility data
- You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
- You want an AI assistant that explains your data and tells new team members where to start
- You are an agency needing a one-shot white-label GEO audit
- You are a brand marketing team that wants to measure, improve its site and earn mentions in one tool, from €249/month
- You want to start with a 7-day free trial before committing any money
Scrunch AI and Mentionable both track AI visibility across multiple LLMs. Scrunch AI offers 7 AI platforms on every plan (Meta AI included), enterprise security credentials, and unique features like the Agent Experience Platform. Mentionable brings measurement, site work and external mentions into one tool, with automatic prompt generation, competitor intelligence, source tracking, page generation, an AI assistant in the dashboard, MCP integration, and a one-shot white-label GEO audit for agencies. Scrunch AI is built for enterprise marketing teams. Mentionable fits brand marketing teams without a dedicated SEO staff, and agencies that need client-ready deliverables.
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